Search Engine Marketing Specialist

Force Marketing is a vibrant, fun, innovative company headquartered in Atlanta. They are seeking an energetic, self-driven Search Engine Marketing Specialist with strong Google Ads experience to develop, implement, and launch campaigns for various clients in the automotive industry.

Responsibilities:

• Develop & execute pay per click marketing on Google & Bing
• Manage and optimize paid search campaigns, including, but not limited to bid optimization, ad extensions/assets, analyzing search query reports, and creating ad copy
• Effectively manage budgets throughout the month
• Collaborate with the client success team on research, campaign creation, and optimization efforts
• Ensure proper tracking and attribution
• Monitor and report performance of campaigns, along with providing recommendations for improvements
• Translate strategic recommendations concerning digital experiences into actionable items
• Assist as a paid search subject matter expert on client calls when needed
• Learn and operate through internal task system and processes
• Assist team members with questions, tasks, and trainings as needed

Requirements:

• 2+ years of experience in local PPC campaigns on Google Ads
• Experience with Google Ads Editor
• Strong written and verbal communication skills
• Ability to work independently as well as with a team
• Familiarity with Google Analytics
• Experience with other forms of advertising is a plus
• Automotive industry knowledge is a plus