Sr. Manager, Executive Client Strategy and Digital Marketing

USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a Senior Manager, Executive Client Strategy & Digital Marketing to lead their Executive Accounts Client Success team, focusing on strategy, performance, retention, and growth of complex client relationships while delivering exceptional digital marketing results.

Responsibilities:

• Serve as a trusted strategic advisor to a portfolio of LocaliQ's highest-value and most complex client accounts
• Align digital marketing strategies with client business objectives, identifying opportunities for growth, retention, and long-term partnership success
• Lead executive-level business reviews, delivering actionable insights and strategic recommendations that drive measurable results
• Establish performance standards and best practices across multiple client delivery teams
• Ensure successful campaign execution, optimization, pacing, and KPI attainment across all digital marketing channels
• Leverage performance, retention, and profitability data to drive continuous improvement and informed decision-making
• Partner with Sales, Product, Operations, and Client Success leadership to shape strategic initiatives, service offerings, and client solutions
• Champion innovation in measurement, attribution, reporting, automation, CTV, video, and emerging digital marketing capabilities
• Lead cross-functional initiatives that enhance client outcomes while improving operational scalability and efficiency
• Lead, motivate, and develop a team of managers, senior strategists, and individual contributors across multiple client-facing pods
• Foster a culture of accountability, collaboration, innovation, and continuous learning
• Own workforce planning, succession planning, talent development, and onboarding strategies for the team
• Partner with Enablement and HR to ensure teams remain at the forefront of evolving digital marketing trends and best practices
• Design and implement scalable processes, playbooks, and operational standards that drive consistency and excellence
• Effectively manage competing priorities and stakeholder expectations across multiple teams and business functions
• Build strong alignment between Sales, Client Success, Product, and Operations to ensure seamless execution and exceptional client experiences

Requirements:

• Proven experience in digital marketing leadership
• Strong strategic thinking and client relationship management skills
• Operational excellence in managing complex client accounts
• Experience in developing and executing data-driven marketing strategies
• Ability to lead high-performing teams and foster a culture of accountability and innovation
• Experience with PPC, SEO, Paid Social, CTV, Display, Video, and emerging digital marketing channels
• Strong analytical skills to leverage performance, retention, and profitability data
• Ability to partner with cross-functional teams including Sales, Product, and Operations
• Experience in workforce planning, talent development, and onboarding strategies
• Ability to design and implement scalable processes and operational standards
• Strong communication skills for delivering actionable insights and strategic recommendations