Field, Channel, and Alliances Marketing Manager

Infinidat, a Lenovo company, empowers enterprises and service providers with cutting-edge storage platforms. The Field, Channel, and Alliances Marketing Manager will plan and execute marketing strategies to enhance the company's brand and support demand generation goals.

Responsibilities:

• Build and maintain trusted partnerships and communication with internal sales, channel, and technical alliance teams
• Partner with our internal sales teams to develop and execute strategic marketing campaigns and programs that maximize qualified lead generation, accelerate conversion to pipeline, and support revenue objectives ensuring alignment with global marketing strategy and business goals
• Lead the planning, execution and optimization of channel marketing programs that strengthen partner engagement, expand market reach and drive pipeline growth working closely with our internal channel teams and channel partners
• Collaborate closely with technical alliances leadership on joint marketing activities that drive revenue, increase engagement and generate demand through strategic alliance partnerships
• Create and maintain channel and alliance marketing content, including partner-facing sales enablement materials, co-branded assets, and campaign collateral to support joint go-to-market activities
• Measure, analyze and report on marketing event and program success via sales and marketing automation systems, delivering actionable insights and ROI recommendations on a weekly/monthly basis
• Build and maintain relationships with third-party vendors and venues
• Represent the company at industry conferences, trade shows, events and customer-facing engagements to strengthen brand awareness, generation top-of-funnel leads, and support deal progression
• Monitor industry trends, competitive activity and market opportunities to identify areas of growth

Requirements:

• 5-7 years proven high tech B2B field and channel marketing experience in an international environment with experience in Enterprise storage systems or storage software company MANDATORY
• Strong, proven experience in Marketo, SFDC, 6Sense, Oktopost and other marketing AI automation packages
• Self-starter and ability to work independently
• Good project management & problem-solving skills
• Excellent oral and written communication skills
• Travel will be required from time-to-time
• Fluency in Spanish and/or Portuguese strongly preferred
• Strong experience in technical alliance marketing and Federal marketing strongly desired