Growth Marketer, Community & Engagement

CommonLit is a nonprofit education technology organization dedicated to ensuring that all students, especially students in Title I schools, graduate with essential skills. They are seeking a Growth Marketer (Community & Engagement) to grow and engage their free teacher user base by building content, community, and programming that fosters advocacy among educators.

Responsibilities:

• Build advocacy playbooks, including in-app nurture motions developed in partnership with Product to deepen usage, and run surveys to understand what's working. Develop teacher-facing content and community programming that builds and nurtures power-users, including:
• Free teacher-focused webinars
• Newsletters with teaching tips tailored to specific grade bands
• Blog content in service of usage and engagement, not immediate lead conversion
• Conferences, regional and virtual meetups, and roundtables
• CommonLit appearances, placements, and ads in outlets like EdWeek and Chalkbeat
• Organic social content (Reddit and others)
• A long-term ambassador program for CommonLit's most engaged teachers
• Own blog maintenance and content cadence
• Partner with the Retention Marketer, Brand & Impact to leverage customer testimonials for top-of-funnel storytelling
• Work cross-team with colleagues who talk directly to users (Sales, Support, Product) to exchange insights and use it to grow our audience
• Share insights with the broader Marketing team to support every stage of the funnel, for example giving Sales fresh angles for teacher-level leads
• Partner with the Performance Marketing Specialist on the hand-off between free-user activation and conversion, including strategic lead gen pushes in blog and newsletter when appropriate
• Report on free-user engagement and advocacy metrics, including webinar attendance and satisfaction, newsletter open/click-through rates, blog engagement, organic social performance, and ambassador program growth and participation
• Partner cross-functionally to track how traffic, sign-ups, sign-ins, and top-of-funnel engagement translates into conversion downstream
• Bring a learner’s mindset to identify what’s working, retire what isn’t, and keep testing new content, community, and advocacy approaches
• Additional Projects as determined by the team

Requirements:

• Bachelor's degree required
• 2-4 years of experience in content marketing, community/growth marketing, or a related field required
• Strong writing and storytelling skills, with experience developing newsletters, blogs, and webinar content
• Comfortable being the 'face' of CommonLit - webinar host, blog author, etc
• Comfortable using or learning how to use HubSpot, Notion, Google Suite, Slack, Zoom, etc., for collaboration and development of teacher-facing content
• Alignment with CommonLit's mission
• Comfortable operating without a rigid playbook: you can build a new motion (like an ambassador program) from scratch
• Genuine curiosity about what makes educators advocate for tools they love, and energy for community-building work (events, meetups, roundtables)
• Ability to thrive in a fast-paced environment
• Positive attitude and willingness to learn and assist with other projects as needed
• Strong attention to detail and desire for feedback
• Ability to work independently and collaboratively within a team
• Strategic thinker, self-starter, with strong time management and organizational skills
• Strong interpersonal and problem-solving skills
• Strong communication and collaboration skills, comfortable speaking and facilitating live sessions with educators (webinars, meetups, roundtables, conferences etc.)
• Experience teaching ELA preferred (teaching grades 6-12)
• Experience in education or another mission-driven, freemium/product-led growth environment highly preferred
• Experience hosting or producing live virtual events (e.g. Zoom or a comparable platform) preferred
• Experience with social media tools (e.g. Sprout social or a comparable platform) preferred
• Experience with LLMs preferred, experience using Claude highly preferred