Senior Manager, Content Marketing Nonprofits

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. They are seeking a Senior Manager, Content Marketing to lead their content team with a focus on the nonprofit audience, shaping content strategy and providing editorial leadership.

Responsibilities:

• Lead nonprofit content strategy across our Global Go To Market organization in collaboration with our Events and Comms teams
• Develop and maintain a clear editorial POV: what we cover, how we cover it, what we never touch, and why
• Keep a pulse on cultural and industry moments and move quickly to insert our voice into the conversations that matter, while steering clear of the ones that don't
• Align content strategy with product launches, campaign priorities, and broader marketing goals
• Own the content calendar end-to-end, balancing thought leadership that builds brand and authority with pieces that credibly connect to pipeline — and tracking performance to both
• Write and edit some of our highest-visibility content yourself — flagship pieces, cornerstone articles, and anything where our point of view needs to land with authority
• Set the editorial bar for the team when reviewing and elevating work across the team
• Lead and grow a team of writers, providing structure, creative direction, and mentorship
• Build the processes and infrastructure that allow a content team to move fast without sacrificing quality: briefing templates, editorial workflows, review cycles, and contributor relationships
• Track content performance across the metrics that matter — organic traffic, engagement, pipeline influence, and audience growth — and use what you find to refine our content strategy
• Know when a piece underperformed because of distribution and when it underperformed because of quality, and act accordingly
• Bring a point of view to channel strategy: where we publish, how we repurpose, and where we're leaving reach on the table

Requirements:

• 10+ years of B2B content experience, with at least 3 years in a team leadership or senior editorial role
• A portfolio that covers thought leadership, long-form, and pieces with a clear, distinctive voice
• Proven experience building or significantly scaling a content function
• Proclivity for data and an opinion on whether or not we should use words like that
• Strong editorial instincts and the ability to give feedback that's direct, specific, and actionable
• Comfort with performance analysis and a track record of using it to inform editorial decisions
• Experience with SEO fundamentals, content distribution, and pipeline-connected content strategy in a SaaS environment