We're running a paid study on the campaign strategies of small to mid-size advertisers. This research helps us understand how businesses allocate their marketing budgets across different platforms and what drives their purchasing decisions. Your input will guide the development of better advertising tools for organizations with focused ad spend.
You will complete an independent, 15-minute asynchronous survey on your computer or mobile device. The questions will walk through your typical campaign workflows, how you measure return on investment, and your general approach to ad buying. You will review several scenarios and provide feedback on the challenges you face when optimizing your campaigns. The entire task can be done at your own pace within the designated timeframe.
We welcome digital marketers, media buyers, growth leads, and business owners who directly manage their own advertising budgets. You should have recent, hands-on experience running digital campaigns for your organization or clients. We are specifically looking for professionals accustomed to managing small to mid-tier annual ad spends.
Complete a 15-minute asynchronous survey on your advertising habits
Detail your approach to budgeting and measuring campaign performance
Reflect on the tools and platforms you use for media buying
Identify the primary challenges you face when optimizing ad spend
Active digital marketer, media buyer, or business owner
Hands-on experience managing digital advertising campaigns
Familiarity with tracking return on investment and ad performance
Experience managing small to mid-tier annual ad budgets
$40 one-time
Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.
Learn more at terac.com or on YouTube at @jointerac.
