Social Media Marketer - Healthcare (Part Time)

The Experiential Group is an award-winning experiential marketing agency recognized for its innovative marketing initiatives. They are seeking a Freelance Social Media Marketer to manage and execute marketing strategies for a healthcare client within the optometry community, focusing on brand growth and engagement through various marketing channels.

Responsibilities:

• Help elevate and grow the brand through marketing initiatives tailored to the optometry community
• Manage and maintain social media, email marketing, and select print advertising efforts
• Assist with developing and executing marketing campaigns, including seasonal promotions and discount code initiatives
• Coordinate content creation by preparing clear, organized creative briefs for the design team
• Ensure marketing materials align with established brand standards and messaging
• Create and distribute surveys to gather feedback from past and current registrants and identify opportunities for improvement
• Monitor marketing performance and recommend ideas to increase engagement and grow the audience
• Work independently, taking ownership of assigned marketing projects while collaborating with internal stakeholders as needed

Requirements:

• Minimum 3–5 years of experience in social media, digital marketing, or brand marketing
• Experience developing and executing marketing campaigns across social media and email platforms
• Experience building brand awareness and audience engagement through strategic content planning
• Experience creating marketing briefs and collaborating with designers or creative teams
• Strong attention to detail and ability to manage and prioritize multiple projects simultaneously with excellent organizational skills
• Strong written and verbal communication skills
• Demonstrated ability to work independently in a remote environment while managing priorities effectively
• Bachelor's Degree preferred; Marketing, Communications, or related field preferred
• Experience marketing to healthcare professionals or within the healthcare industry is a plus
• Familiarity with social media scheduling platforms, email marketing software, and Canva or Adobe Creative Suite is a plus