Channel Marketing Manager, Americas

NETGEAR is a company on a mission to unleash the full potential of connectivity with intelligent solutions. They are seeking a Regional Channel Marketing Manager responsible for driving partner-led demand and pipeline growth by understanding the local channel ecosystem and activating the right partners through targeted programs and communications.

Responsibilities:

• Develop a deep understanding of the regional channel ecosystem, including partner types and routes to market: Value-Added Resellers (VARs), Systems Integrators, Managed Service Providers (MSPs), Distributors, AV Integrators, and AV Manufacturers
• Understand partner business models, customer segments, buying motions, and regional market dynamics
• Act as the regional expert on how partners influence, generate, and close demand
• Ensure partners are armed with the right content, messaging, and tools to drive demand on our behalf
• Localize and activate global partner campaigns for regional relevance and impact
• Enable partners with campaign-in-a-box assets, messaging and value propositions by partner type, and content aligned to regional customer use cases
• Drive partner adoption of marketing programs and track engagement
• Partner with Sales to help plan, activate, and optimize regional MDF investments
• Work hand-in-hand with regional sales leadership and field teams on shared pipeline and revenue goals
• Align channel marketing plans to regional sales priorities, focus areas, and growth targets
• Participate in regional sales planning, QBRs, and cadence meetings as the channel marketing lead
• Ensure tight alignment between partner activities and direct sales motions
• Own regional partner communications, ensuring clarity, consistency, and relevance
• Develop and manage regional partner newsletters, announcements, and campaign communications
• Act as the regional voice of marketing to the partner community
• Ensure global updates, launches, and programs are effectively translated into regional action
• Support and execute regional partner events, including: partner summits, distributor events and trade shows, and regional industry events
• Work closely with sales and partners on event planning, execution, and follow-up
• Ensure events are aligned to regional priorities and produce measurable outcomes
• Support regional execution of the partner program, including enablement, launches, and ongoing engagement
• Collaborate with Partner and Sales teams on partner recruitment initiatives
• Help identify gaps in regional partner coverage and recommend marketing strategies to attract the right partners
• Reinforce partner value proposition and program benefits through consistent messaging
• Track performance of regional channel marketing activities against defined KPIs (pipeline contribution, engagement, event ROI, partner adoption)
• Use data and feedback from sales and partners to continuously optimize programs
• Share regional insights and best practices back to global teams

Requirements:

• 7+ years of experience in B2B marketing, with significant experience in channel or partner marketing
• Strong understanding of partner ecosystems and routes to market (VAR, integrator, MSP, distributor)
• Proven experience working closely with field sales teams on shared revenue goals
• Experience supporting or executing regional events
• Strong communication skills
• Highly organized, execution-oriented, and comfortable operating in a fast-moving environment