Marketing Operations Manager

Enformion is a dynamic powerhouse in data intelligence and AI-powered identity verification. They are seeking a Marketing Operations Manager to build and scale the marketing operations function, focusing on AI integration, CRM data quality, and campaign performance measurement.

Responsibilities:

• Identify and implement AI tools, agents, and workflows that:
• Enable deep personalization in the way we present ourselves to our prospects, partners, and clients across all business units
• Remove manual workflows to enable the entire marketing team to spend less time on tasks and more time on strategy and execution
• Own HubSpot end-to-end: configuration, workflows, automation, and governance. Partner with RevOps on integrations with enrichment, martech, and sales engagement tools
• Lead a full audit and rebuild of our HubSpot instance — naming conventions, properties, workflows, documentation, and a sustainable operating model
• Evaluate, implement, and own the broader marketing tech stack
• Standardize campaign frameworks for consistent, scalable execution
• Own tracking and attribution — UTMs, campaign mapping, CRM structure — and the dashboards that turn it into insight
• Build, QA, and launch routine campaign workflows (or the automations that do it for you)
• Build dynamic audience segmentation for persona-based messaging across email, web, and nurture
• Own the field/data architecture behind it: enrichment, dedupe, validation, governance
• Support ABM with account-based targeting
• Own the end-to-end lead framework: definitions, scoring, routing, and monitoring
• Optimize funnel performance — conversion rates, time to engage, handoff effectiveness — and surface where to double down or fix drop-off
• Design how marketing performance is measured and build the reports and dashboards behind it — lead sourcing, campaign performance, channel ROI, pipeline and revenue attribution
• Turn channel-level ROI trends into budget and resource recommendations
• Deliver recommendations, not just data — flag risks before they hit pipeline

Requirements:

• 5-8+ years in marketing operations, with significant time spent in B2B SaaS environments
• You've built or rebuilt a marketing ops function before, or you have deep exposure to how a best-in-class marketing organization functions. You know what the end state should look like and how to get there pragmatically
• Strong understanding of SaaS revenue metrics and funnel analytics
• Must be U.S.-based and authorized to work without sponsorship
• Deep HubSpot expertise. You will be responsible for day-to-day Marketing platform administration; collaborate closely with RevOps on all things Hubspot
• Demonstrated familiarity with AI tools in a marketing/ops context. We are looking for someone who is already experimenting with AI agents, LLM-powered workflows, and intelligent automation
• Technical fluency. You're comfortable with integrations, data modeling, APIs, and workflow automation
• Strong understanding of CRM reporting and data architecture
• Proficiency with enrichment and data tools
• Ability to translate business strategy into operational infrastructure
• Strong process design and documentation skills
• Comfortable educating stakeholders on best practices
• Systems thinker who can scale processes
• Self-starter with a high level of ownership, accountability, and ability to work independently with minimal oversight
• Strong communication skills, including the ability to clearly present data, insights, and recommendations to leadership and cross-functional stakeholders