Senior Product Marketing Manager (Creative Cloud for enterprise)

VARITE INC is an American computer software company that offers a wide range of programs, and they are seeking a Senior Product Marketing Manager for their Creative Cloud enterprise business. The role involves driving inbound product marketing initiatives, developing sales-ready content, and collaborating with stakeholders to build enterprise-focused thought leadership.

Responsibilities:

• Field Enablement: Develop and maintain sales-ready content that keeps field teams current on product direction, new capabilities, key moments, and competitive positioning
• Solution Content: Develop value-based customer content for new Creative Cloud solutions and generative AI capabilities to drive awareness and interest. Ensure messaging is consistent with core positioning and current with product developments
• Thought Leadership: Translate strategy into forward-looking content that builds credibility with enterprise buyers. Collaborate with internal stakeholders and third-party agencies
• Deliverables: Sales-ready enablement assets including product roadmaps, presentations, and use cases
• Customer-facing content for new solutions and capabilities
• Enterprise-focused thought leadership content and activation plan

Requirements:

• 5+ years B2B product marketing experience
• Strong background in enterprise product storytelling, sales enablement, content development and activation, thought leadership
• Solid understanding of the generative AI market, solutions, and industry trends gained through prior roles, hands on usage, and/or professional learning
• Bachelor's degree or equivalent experience, with a solid foundation in business, marketing, creative technology and/or AI solutions
• Familiarity with Adobe Creative Cloud platform and GenAI ecosystem is a plus
• Prior experience working at Client is a plus
• MBA is a plus