Director, Business Analytics

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. They are seeking a Director, Business Analytics to lead marketing performance analysis and reporting, guiding senior stakeholders in understanding marketing effectiveness and business impact.

Responsibilities:

• Act as a senior, trusted advisor to clients, clearly explaining marketing performance, insights, and recommendations
• Develop measurement frameworks aligned to campaign and business objectives
• Translate complex data into clear narratives, executive summaries, and client-ready recommendations
• Partner with Demand Strategy and Media teams to inform planning and optimization decisions
• Establish and maintain KPI definitions, benchmarks, and reporting standards
• Collaborate with channel and technical teams to validate tracking, data availability, and limitations
• Guide clients through reporting needs, priorities, and interpretation of results
• Lead performance readouts, retrospectives, and ongoing optimization discussions
• Manage team assignments and support the development of analytics talent

Requirements:

• 8+ years of experience in marketing analytics, business analytics, or marketing strategy, ideally within an agency or B2B environment
• Strong understanding of multi-channel B2B marketing and measurement, including demand generation campaigns and paid media metrics
• Extensive knowledge of ABM campaign measurement frameworks and success metrics
• Exceptional communication and storytelling skills, with confidence presenting to senior and executive audiences
• Experience working with platforms such as GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce
• Ability to explain analytics, technology, and performance drivers to non-technical stakeholders
• Experience partnering cross-functionally with strategy, media, data, and client teams
• People leadership experience and comfort balancing multiple client engagements