Senior Business Intelligence Analyst

Avalara is an AI-first company focused on redefining the relationship between tax and technology. The Senior Business Intelligence Analyst will play a crucial role in connecting marketing activities to business outcomes while leveraging data-driven insights to influence marketing strategies and decisions.

Responsibilities:

• Connect top-of-funnel activities to downstream outcomes, including pipeline creation, bookings, and ARR across customers
• Partner across Marketing, Sales, Finance, Product, and Operations to build a shared, defensible view of results
• Build modeled datasets, dashboards, and monitoring frameworks for important performance metrics
• Troubleshoot data quality issues and ensure new processes and changes are reflected correctly in the data, embedding yourself in the marketing and sales motions to understand how the business operates
• Analyze performance and trends, surfacing shifts, quantifying ROI, and recommending ways to improve spend and conversion
• Flex across subject areas as our priorities shift and communicate findings to a range of audiences, including leadership
• Use AI tools, such as Glean and Claude, to speed up reporting

Requirements:

• 5+ years of experience in business intelligence, analytics, or a related data-focused role
• You have marketing analytics experience, paired with the ability to pivot across different subject areas and quickly adapt to unfamiliar problems
• Experience with funnel metrics, conversion rates, NRR/GRR, the marketing-to-sales handoff, customer journey analysis, and attribution methodologies
• Advanced SQL skills, with experience in data modeling and validation, and proficiency in dbt and Git
• Proficiency with BI tools such as Power BI, Tableau, or similar platforms
• You have practical experience or readiness to use AI tools (e.g., Glean, Claude) to accelerate analytical workflows