Go-To-Market Manager - Remote

USAble Life is committed to making a meaningful difference in the lives of their customers and communities. They are seeking a Go-To-Market Manager who will design and execute comprehensive go-to-market processes for new product launches and strategic initiatives, ensuring successful market execution and business outcomes.

Responsibilities:

• Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement
• Define success metrics and ensure post-launch feedback loops
• Convene and lead stakeholders from product, sales, marketing, service, compliance, and partner management
• Drive alignment on launch objectives, deliverables, and timelines
• Manage interdependencies and remove barriers to execution
• Partner with product and marketing teams to define compelling value propositions
• Ensure messaging resonates across employers, brokers, members, and Blue Plan partners
• Tailor positioning for competitive differentiation
• Coordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)
• Ensure supporting materials, campaigns, and digital assets are ready at launch
• Maintain detailed launch roadmaps and run regular GTM checkpoints
• Track launch readiness and escalate risks proactively
• Monitor adoption and refine approach post-launch
• Performs other related duties and responsibilities as assigned

Requirements:

• Ability to strategically orchestrate and align teams toward a common launch goal
• Strong program management with the ability to run complex, multi-threaded initiatives
• Strong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscape
• Compelling communication skills with the ability to translate strategy into clear action, internally and externally
• Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement
• Excellent collaboration skills with the ability to influence and lead without direct authority
• Bachelor's degree in related field or equivalent military experience
• 7+ years of experience in product marketing, commercialization, or GTM execution in health or ancillary insurance
• Proven track record of orchestrating cross-functional product launches or commercialization initiatives
• Experience with broker distribution and health plan partnerships a plus
• MBA or advanced degree preferred