Lead Product Marketing Manager

Dave Ltd is a financial app on a mission to build products that level the financial playing field. They are seeking a Lead Product Marketing Manager to define how they bring products to market, focusing on customer segmentation, product positioning, and market intelligence while collaborating closely with various teams.

Responsibilities:

• Customer segmentation and targeting: Define who we’re building for using deep, data-backed segmentation that goes beyond demographics. You’ll incorporate behavior, attitudes toward short-term credit, willingness to pay, alternatives members consider, feature preferences, and perceptions of neobanks
• Existing member segmentation: Create an actionable segmentation of current members based on activity, lifecycle stage, demographics, and product usage—used to power onboarding, cross-sell, engagement, and churn mitigation
• Product and company positioning: Help clearly define Dave’s category and how our products—both established and new—compare to alternatives. Bring clarity to where we win, for whom, and why
• Value proposition development: Craft clear, differentiated value propositions and product narratives that connect rational and emotional benefits and stay consistent across the funnel
• New product 0→1 support: Partner early with Product, Research, and Analytics to shape positioning and go-to-market strategy for new products as they move from concept to launch
• Market and competitive intelligence: Track competitive offerings, category shifts, and emerging member needs to keep Dave differentiated and forward-looking
• Foundational PMM processes: Establish scalable product marketing processes—how insights are gathered, decisions are made, launches are supported, and quality is maintained as the portfolio grows
• Strategy grounded in member insights: Bring rigor to decision-making by leveraging research, analytics, and testing to pressure-test ideas, mitigate risk, and ensure the member perspective is embedded in roadmaps

Requirements:

• 7+ years of product marketing experience on consumer-facing products
• B2C fintech product marketing experience
• Proven strength in segmentation, positioning, and value proposition development tied to business outcomes
• Strong data fluency, with experience partnering closely with Analytics and Research
• Track record of influencing senior leaders in fast-moving, ambiguous environments
• Exceptional communicator who can simplify complex ideas into clear, actionable direction
• Experience working with credit-challenged or underserved consumers
• Experience with consumer BNPL products