Principal Product Designer

Serko is a cutting-edge tech platform in global business travel & expense technology, and they are seeking a Principal Product Designer to lead the UX strategy and design initiatives. The role involves owning the end-to-end traveller journey, collaborating cross-functionally, and designing AI-augmented experiences.

Responsibilities:

• Own the UX Strategy: Define the end-to-end traveller journey, tying design decisions directly to business outcomes and product vision
• Influence at the Table: Partner cross-functionally with Product, Engineering, and Data to drive high-impact decisions in ambiguous space
• Build End-to-End: Lead discovery through delivery to ship world-class UI, UX, and CX across web and mobile
• Scale the System: Define and govern reusable components, design systems, and accessibility standards to maintain quality at scale
• Guard Execution: Collaborate with engineering to bridge design intent and implementation, maintaining an uncompromised quality bar
• Design Intelligent Workflows: Build intuitive AI-augmented experiences—including agentic flows, conversational interfaces, and personalization
• Drive Trust & Legibility: Make complex AI interactions feel natural, transparent, and effortlessly intuitive for users
• Supercharge Productivity: Leverage modern AI tools to accelerate your own workflow from rapid prototyping to pattern generation
• Operate with Autonomy: Take full accountability for the traveller experience with high trust and minimal oversight
• Elevate the Team: Raise the collective craft through constructive critique, capability building, and mentorship as the team grows

Requirements:

• You've built from 0-to-1 before, and you're hungry to do it again
• As a true self-operator, you thrive on high autonomy—taking full ownership of a major scope end-to-end, from early strategy to final execution
• Ambiguity doesn't faze you; you're naturally drawn to hard problems without pre-built playbooks
• Own the UX Strategy: Define the end-to-end traveller journey, tying design decisions directly to business outcomes and product vision
• Partner cross-functionally with Product, Engineering, and Data to drive high-impact decisions in ambiguous space
• Lead discovery through delivery to ship world-class UI, UX, and CX across web and mobile
• Define and govern reusable components, design systems, and accessibility standards to maintain quality at scale
• Collaborate with engineering to bridge design intent and implementation, maintaining an uncompromised quality bar
• Build intuitive AI-augmented experiences—including agentic flows, conversational interfaces, and personalization
• Make complex AI interactions feel natural, transparent, and effortlessly intuitive for users
• Leverage modern AI tools to accelerate your own workflow from rapid prototyping to pattern generation
• Take full accountability for the traveller experience with high trust and minimal oversight
• Raise the collective craft through constructive critique, capability building, and mentorship as the team grows
• Proven ability to shape product direction, influence roadmap decisions, and align multi-disciplinary stakeholders around a coherent customer vision
• A strong portfolio of complex digital products shipped end to end across UX, UI, and CX, with deep design-systems experience
• Track record designing AI-powered or data-driven products (conversational interfaces, personalisation, recommendation systems, or agentic experiences) with a feel for making intelligent systems transparent and trustworthy
• Fluency in Figma and the modern toolchain, UX research, interaction design, information architecture, and accessibility (WCAG), with comfort using data to validate decisions
• You actively build AI tools into your own workflow and collaborate closely with engineers to hold design integrity through delivery