Head of Growth Marketing

Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. They are seeking a Head of Growth Marketing to build and own the growth and demand engine, focusing on how to reach, engage, and convert nonprofits and grant-funded organizations from initial contact through activation and sales handoff.

Responsibilities:

• Architect and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set budgets, targets and own the resourcing plan and outcomes behind them
• Develop creative campaigns and messaging that compel nonprofits and grant-funded organizations to engage and convert
• Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery
• Own the conversion funnel from first touch through free-trial activation and conversion to opportunity
• Partner with Product and Ops to optimize landing pages, onboarding flows, and lead routing
• Work with PMM, Brand, and Events to build integrated campaigns
• Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI
• Own the measurement framework and reporting infrastructure that gives the business real-time visibility into pipeline health and channel ROI
• Establish a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings
• Use AI tools to accelerate execution and create workflows that compound over time

Requirements:

• 8+ years in demand gen, growth, or performance marketing at B2B SaaS companies
• Proven track record owning a pipeline number and building a multi-channel demand engine
• Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO
• Experience managing execution through contractors and agencies while owning strategy and channel decisions
• Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance
• Creative marketer with a track record of campaigns that convert
• Experience building a growth function from the ground up at an early-stage company
• Has marketed to nonprofits, mission-driven, or grant-funded organizations