Senior Marketing Manager, Instrumentation

Hologic, Inc. is seeking an experienced commercial marketing leader to drive downstream marketing strategy for their molecular instrumentation portfolio. The role involves translating portfolio strategy into effective go-to-market plans, driving demand, and maximizing commercial performance globally.

Responsibilities:

• Lead global downstream marketing strategy for the molecular instrumentation portfolio, ensuring effective execution across lifecycle stages—from launch through maturity
• Develop and execute integrated go‑to‑market plans aligned to portfolio strategy, regional needs, and commercial objectives
• Define value propositions, positioning, and messaging that clearly articulate differentiated customer and clinical value
• Partner with regional commercial teams to adapt global strategies for local market execution
• Own downstream commercialization for new product launches, including launch readiness, messaging, campaign execution, and sales activation
• Lead marketing initiatives to drive adoption, utilization, upgrades, and cross‑sell opportunities across the installed base
• Collaborate with product management to influence lifecycle priorities using market feedback and commercial insights
• Lead development of customer segmentation, personas, workflows, and use‑case messaging for molecular instrumentation and laboratory automation solutions
• Monitor market trends, customer needs, and competitive activity; translate insights into actionable commercial strategies
• Partner with upstream marketing and product teams to ensure customer and market insights inform portfolio and roadmap decisions
• Develop high‑impact sales tools, collateral, training, and messaging to enable commercial teams globally
• Act as a key partner to sales leadership, supporting field engagement, customer meetings, and strategic opportunities
• Ensure sales teams are equipped to articulate value across systems, software, consumables, and workflow solutions
• Lead development of downstream marketing campaigns to drive awareness, demand generation, and portfolio penetration
• Define and track KPIs to assess marketing effectiveness, adoption trends, and commercial impact
• Continuously optimize programs and messaging based on performance data and field feedback
• Serve as a commercial marketing leader and internal advocate for customer and field needs
• Collaborate closely with cross‑functional partners including upstream marketing, sales, regional teams, service, and operations
• Build strong relationships with key customers and external stakeholders to inform commercialization strategy

Requirements:

• Bachelor's degree in Life Sciences, Engineering, Marketing, or related field
• 5+ years of experience in downstream marketing, product marketing, or commercial marketing roles within diagnostics, life sciences, or medical technology
• Demonstrated success driving go‑to‑market execution, product launches, and lifecycle marketing initiatives
• Experience supporting complex instrumentation, capital equipment, or system‑based solutions with global scope
• Strong business and financial acumen with the ability to assess commercial impact
• Excellent interpersonal, communication, presentation, and influencing skills across all organizational levels
• Customer‑Centric: Deep commitment to understanding customer needs and translating them into effective commercial solutions
• Proactive: Anticipates challenges and takes initiative to drive outcomes
• Collaborative: Partners effectively across functions including sales, product management, service, and regional teams
• Adaptable: Thrives in fast‑changing market and business environments
• Integrity: Acts ethically and in alignment with Hologic's values
• Resilient: Maintains focus and positivity in ambiguous or challenging situations
• Networking: Builds and leverages strong internal and external relationships
• Location: United States-Remote
• Travel: Approximately 30% domestic and international travel
• Language: English required
• Driving License: Valid driver's license of appropriate class
• In‑depth understanding of molecular diagnostics laboratories, workflows, and customer segments