Partner Marketing Manager

Pasito is an AI workspace for employee benefits, rethinking how group insurance and benefits are delivered. The Partner Marketing Manager will own and scale channel partner growth, working closely with Sales and other teams to recruit and enable partners, design marketing programs, and measure performance.

Responsibilities:

• Build a broker and carrier partner acquisition plan in collaboration with Sales, segmenting and focusing your strategy on targeted accounts
• Run partner co-marketing motions that drive measurable pipeline growth and identify new strategic partnership opportunities
• Create and own enablement assets (one-pagers, landing pages, etc.) that help partners sell Pasito more often and to the right audience
• Launch partner education, such as product updates and training in collaboration with the Sales and Forward Deployed team, and monthly newsletters to maintain strong partner relationships
• Design partner programs, including joint press released, co-branded campaigns, cohosted webinars, and more
• Build advocacy opportunities, networks, and programs to grow Pasito presence within strategic partner accounts
• Collaborate with the Forward Deployed team on partner- and client-driven case studies
• Track PMQLs with Rev Ops
• Measure revenue influenced from partner marketing activities

Requirements:

• 4+ years of experience in partner marketing, channel marketing, or partner enablement in B2B SaaS or adjacent industries
• Experience recruiting and activating partners such as brokers, carriers, ben admins, resellers, or strategic alliances
• Strong program management skills (you can run multiple partnership channels without losing clarity or momentum)
• Self-starter, goal-oriented, and passionate about winning through relationships
• Experience building partner marketing motions from the ground up
• Highly collaborative and excited to work across the entire GTM team
• Comfortable producing and designing enablement content such as one-pagers, decks, scripts, and playbooks all on your own
• Fluent in data and able to make confident decisions based on evidence
• Excels at using AI tools and automations to accelerate your work without compromising on quality
• Has a designer's eye and are comfortable using design tools like Figma
• Experience with partners and organizations within the benefits technology, HR tech, or health or voluntary insurance space
• Familiarity with benefits administrator, PEO, payroll provider, HRIS, carrier, and broker landscape
• Experience with product marketing-style launches and packaging frequent feature updates
• Familiarity with attribution and funnel measurement in a partner-led motion
• Experience using some of the following tools in our GTM tech stack, including Notion, ClickUp, Figma, and HubSpot