Event Marketing Manager

Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. They are seeking an Event Marketing Manager to own and execute their conference and in-person event program, managing everything from event selection to execution and lead capture.

Responsibilities:

• Own research and recommendations for which conferences and field events Instrumentl should invest in
• Build and maintain an event calendar aligned with marketing and revenue goals
• Develop a clear POV on where we show up, why it matters, and what success looks like
• Track spend against budget and flag opportunities to improve ROI
• Own every phase of conference execution including booth logistics, organizer relationships, registrations, cross-functional coordination, swag and shipping
• Build repeatable playbooks so the program scales smoothly
• Partner with Sales, RevOps, PMM, Partnerships, and Virtual Events on pre- and post-event outreach
• Plan ancillary events (happy hours, dinners) that deepen relationships with prospects and customers
• Manage vendor relationships and negotiate contracts to maximize value
• Help define what Instrumentl's in-person presence looks like beyond conferences
• Own programs end-to-end including venue sourcing, guest lists, invites, onsite hosting, and follow-up
• Build the playbook from scratch (city selection, formats, budget guardrails) so it's repeatable from day one
• Surface insights from these events to cross-functional teams
• Own lead capture at events and ensure clean, timely handoff to RevOps and Sales
• Track performance against pipeline goals including leads, meetings booked, and opportunities generated, with strong awareness of cost efficiency and ROI
• Produce post-event recaps with insights and recommendations
• Be the company's eyes and ears in the field by synthesizing customer sentiment, competitive presence, and market trends into a regular feedback loop
• Manage event Slack channels, run kick-off meetings, and keep stakeholders informed throughout the planning cycle
• Proactively flag blockers and dependencies across teams

Requirements:

• 4–7 years of B2B event marketing experience in a SaaS or tech environment
• A track record of owning successful conference and trade show programs end-to-end including event prioritization, budget management, cross-functional coordination, vendor partnership, onsite logistics and ownership of business outcomes
• Comfort operating in a fast-moving startup environment; you're equally capable of thinking strategically and setting up the booth kit
• You bring a spirit of operational rigor and continuous improvement; you're always looking for ways to make the next time better and have an eye for efficiency
• Ability to travel up to 30% of the time
• Experience working with or selling into nonprofits, or familiarity with the grants management space
• Experience with startups or demonstrated ability to build and scale event programs from scratch, including creating playbooks, processes, and repeatable frameworks
• Experience marketing to a mission-driven buyer or community
• Experience leading owned event formats (roundtables, partner events, community events, etc)