Festival Digital Content Manager, Marketing

Sundance Institute is seeking a Festival Digital Content Manager, Marketing to oversee the creation and management of digital content for the Festival's marketing efforts. This role involves writing clear UX copy, managing marketing campaigns, and ensuring content accuracy on the Festival's online platform.

Responsibilities:

• Writing new UX copy for key Festival informational pages such as the homepage and How to Fest pages, and online marketing assets such as automated and targeted emails
• Interpreting the inner workings and complexity of the Festival logistics in order to return updated copy and formatting that clearly relays information to our audience on the platform (example: Ticketing page)
• Writing intro blurbs for pages on the Festival platform such as the Festival Program Guide schedule and Venue pages
• Writing brief UX instructional copy as needed such as page headers and explanatory text
• Inputting regular copy updates in the platform backend/CMS and Wordpress, in a timely fashion
• Ensuring all copy on the platform is constantly proofread and updated
• Project managing emails, such as Festival newsletters and targeted emails
• Supporting the project management of platform page updates, such as our homepage content calendar and mobile app notifications
• Collaborating across the Institute to gather Festival updates and key information from various departments to inform platform copy and share with Festival audiences

Requirements:

• 3 years experience in copywriting and editing content for print and online marketing assets
• Demonstrated experience in writing succinct and clear copy for large scale events or complex procedures
• Experience and comfort in understanding website UX
• Ability to transform complex information into easy to understand copy for our general audience
• Ability to collaborate across departments and meet deadlines
• Ability to think creatively and analytically in order to offer recommendations based on UX copy best practices
• Proficient in Microsoft products (Word, Excel, and Outlook) and content management systems (CMS)
• Strong project management skills
• Legal authorization to work in the United States
• WordPress and Elementor preferred
• Knowledge of HTML preferred