Growth/Performance Marketing

Freehand is an innovative AI company that focuses on creating AI agents for enterprise software. The company is seeking a Growth/Performance Marketing professional to develop and execute performance marketing strategies aimed at generating qualified leads from high-value enterprise clients.

Responsibilities:

• Full-funnel performance strategy — plan, launch, and optimize paid campaigns across channels (LinkedIn, Google, industry-specific publications/newsletters, ABM platforms) aimed at supply chain, procurement, and finance decision-makers at large enterprises
• Account-based marketing programs — design and run targeted campaigns against named enterprise accounts and priority verticals (logistics, direct materials, MRO, CPG, pharma), working closely with sales on account selection and messaging
• Pipeline metrics and attribution — build the dashboards and reporting that connect spend to MQLs, SQLs, pipeline, and closed revenue; own CAC, ROAS, and payback period as core KPIs
• Experimentation engine — run a continuous test-and-learn program across ad creative, landing pages, offers, and audiences; kill what doesn't work fast, scale what does
• Website and landing page conversion — partner with design/content to build and iterate on landing pages, forms, and conversion flows optimized for enterprise buyers
• Event and field marketing support — help drive pipeline around conferences (e.g., Manifest) and other field events through targeted pre/post-event campaigns
• Marketing ops foundation — stand up and maintain the martech stack (CRM, marketing automation, attribution tooling) needed to scale as the team grows
• Budget management — manage and forecast paid media budget, reporting regularly on efficiency and ROI to leadership

Requirements:

• 4–8 years of experience in growth or performance marketing, ideally with B2B/enterprise SaaS and a complex, multi-stakeholder sales cycle
• Track record of building demand gen or ABM programs from scratch and scaling them with clear pipeline impact
• Fluent in the full performance marketing toolkit: paid social, paid search, ABM platforms (e.g., 6sense, Demandbase), marketing automation (e.g., HubSpot, Marketo), and analytics/attribution tooling
• Comfortable being hands-on — you'll be building campaigns and dashboards yourself, not just directing an agency, at least in this first phase
• Strong quantitative instincts: you think in CAC, LTV, funnel conversion rates, and payback periods, and you can defend your budget with data
• Excited by the ambiguity of an early-stage, fast-moving startup — you're energized by building process where none exists yet
• Sharp writer and communicator who can translate a technical, agentic AI product into messaging that resonates with enterprise operators
• Experience marketing into procurement, supply chain, finance, or other operations-heavy enterprise buyers is a strong plus