Lead Product Manager - New Verticals

AirOps is the first end-to-end content engineering platform built for the AI era. As the Lead Product Manager for New Verticals, you will be responsible for exploring and validating new marketing channels, running quantitative experiments, and building the analytics foundations to support product investments.

Responsibilities:

• 0-to-1 Channel & Product Incubation: Uncover, size, and test brand-new channels of business to expand AirOps into a complete growth marketing ecosystem
• Data-Driven Experimentation: Formulate crisp hypotheses and run rapid, quantitative tests to evaluate activation, adoption, and expansion potential before committing heavy engineering resources
• Measurement & Data Foundations: Build the core analytics foundation (funnel tracking, success metrics, leading indicators, custom dashboards) to rigorously prove or disprove channel viability
• Investment Hypotheses & Playbooks: Turn validated experiments into repeatable GTM playbooks, pricing models, and strategic business cases that guide company-wide resource allocation
• Customer Co-Building: Partner directly with forward-thinking marketing and growth leaders to translate ambiguous edge-case feedback into scalable product bets

Requirements:

• The Founder Archetype: You've founded a company, led a product at an early-stage startup, or spearheaded 0-to-1 growth bets inside a hyper-growth company
• Strong Quantitative & Data Background: Deep experience with data-heavy products and analytics frameworks. You don't just consume dashboards - you build them, write your own SQL, analyze complex funnels, and make confident calls with incomplete data
• Hypothesis-Driven Mindset: High-velocity instinct for testing. You know how to build low-fidelity MVPs and track early signals to validate demand before over-engineering a solution
• Relentless Product Prioritization: Exceptional product instincts that balance customer empathy with brutal prioritization. Saying 'no' to low-leverage ideas to focus entirely on high-potential growth vectors
• Executive Presence & Co-Building Skill: High bandwidth to command the room with executive buyers, operate alongside technical teams, and collaborate across Growth, Data, Product, and Sales
• Experience building or scaling data-dense products within MarTech, AdTech, SEO, AI Search, or Content Marketing
• Prior history navigating rapid expansion phases ($10M → $50M+ ARR) at a venture-backed tech company