Sales Account Executive

Viridian Staffing's client is a fast-paced cannabis genetics and cultivation company seeking a confident Sales Account Executive. The role will drive revenue by managing and expanding existing accounts, developing new business, building sales infrastructure, engaging growers consultatively, creating sales assets, attending industry events, and supporting international expansion.

Responsibilities:

• Own the full revenue engine: build and run a structured sales program (targeting, outreach, sequencing, pipeline hygiene, forecasting) to reach licensed cultivators, MSOs, and strategic partners across the US and Canada
• Manage and grow an existing book of business while opening net-new accounts; expect a healthy mix of expansion and hunting
• Stand up core sales infrastructure (CRM, reporting cadence, dashboards) and drive disciplined follow-up
• Engage growers consultatively — speak the language of agriculture, understand cultivation workflows, and translate genetics/cultivation value into ROI
• Create high-impact sales assets with the founders (case studies, field footage, testimonials) and leverage them in campaigns and at trade shows
• Travel for farm visits and selective events; plan on periodic trips to California plus additional travel for key shows and customer meetings
• Support measured international expansion

Requirements:

• 3+ years of B2B sales success (agriculture, ag-tech, seeds/genetics, equipment, or adjacent CPG/manufacturing); you've owned seven-figure annual quotas and hit them
• Builder mentality: you've implemented or overhauled CRM and sales ops from scratch and can run a tight forecasting rhythm
• Agriculture fluency: comfortable discussing cultivation basics (e.g., bed/row spacing, plant training concepts, common tillage implements) and learning cannabis specifics quickly; you can bridge “farm speak” and executive ROI
• Relentlessly self-directed in low-structure environments; you push for clarity, resources, and results without hand-holding
• Prospecting machine: cold calling, targeted email, and multi-threading into complex accounts (including MSOs)
• KPI-driven operator
• Strong communication, negotiation, and relationship-building; excellent written skills and executive presence
• Tools: Proficiency with modern CRM, Google Workspace/Microsoft 365; data-literate in Sheets/Excel
• Familiarity with multi-state regulatory variability and operating with sound judgment in nuanced environments
• Experience selling into cultivation operations and/or working closely with growers and farm managers
• International sales exposure
• Ideally, this position is based in California (North Bay/Petaluma area preferred) or Colorado, but for the right person our Client will consider strong candidates anywhere in the US
• Based in California (North Bay/Petaluma) or Colorado; prior cannabis industry experience helpful but not required