Projector Manager (SEO SaaS Product)

TrustWILL is a company focused on SEO solutions for Shopify brands and DTC merchants. They are seeking a Product Manager with SEO domain expertise and SaaS product experience to own the product roadmap and drive product outcomes independently.

Responsibilities:

• Own SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting
• Lead features from discovery through design, engineering, and launch — to post-launch review
• Define what 'good' looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content
• Apply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality
• Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape
• Translate technical SEO concepts into merchant-friendly product experiences
• Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners
• Track competitors: SEO tools, AI content platforms, Shopify SEO apps — and produce structured competitive analysis
• Turn merchant pain points and market signals into prioritized product decisions
• Define product packaging, pricing tiers, conversion flows, and new user onboarding
• Partner with Sales and CS to improve trial-to-paid conversion and merchant retention

Requirements:

• 3+ years of product management experience, with at least 1–2 years focused on SEO tools, SEO SaaS, or content/marketing technology
• Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth
• Hands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar
• B2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launch
• Data chops — SQL basics, Excel/dashboards, and A/B testing
• Mandarin Chinese proficiency: native or near-native (first or second language required)
• Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores)
• Background in AI content generation, GEO, or AI-powered SEO tool
• Experience designing merchant onboarding or conversion optimization flow
• Familiarity with technical SEO: structured data (schema.org), Google Search API, sitemap management
• Has personally run SEO campaigns, built a website, or operated an online store