Head of Sales and Distribution (Questbank)

Questrade Financial Group (QFG), through its companies - Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and secure.
At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services. The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work.
Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits. If you share this sense of infinite possibility, come shape your future at QFG.


What’s in it for you as an employee of QFG?
• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We’re looking for a Head of Sales and Distribution. Could It Be You?
The Head of Sales and 3rd Party Distribution is a senior leadership role responsible for the overall strategy, management, and execution of sales and distribution channels for the bank's core product lines, specifically Alternate Single-Family Home Mortgages, Multi-Family Home Mortgages, and Deposit Products (e.g., Broker GICs, Term Deposits).
This role will drive market share growth, accelerate distribution capabilities, ensure rigorous regulatory compliance, and build a high-performing sales team focused on achieving ambitious revenue and volume targets while maintaining an exceptional customer experience.
Need more details? Keep reading…
1. Sales Strategy & Business Growth
• Develop and execute a comprehensive sales and distribution strategy tailored to the specific product mix (mortgages and deposits) to achieve profitable growth targets.
• Spearhead activity to significantly increase penetration in the single-family and multi-family mortgage markets, including developing relationships with key intermediaries and builders.
• Lead the strategic assessment and execution plan for expanding the bank's sales and distribution footprint into new geographic markets.
• Formulate strategies to maximize deposit product acquisition, utilizing GICs and other term deposit offerings to optimize the bank's funding position.
• Monitor market trends, competitive landscapes, and regulatory changes to proactively adjust sales strategies and product positioning.
• Oversee and optimize the customer/ broker onboarding journey for all new mortgage and deposit clients, ensuring a fast, compliant, and positive initial experience that drives long-term customer loyalty.
2. Distribution Channel Management
• Drive the strategic planning, performance management, and optimization of 3rd party distribution channels, emphasizing the use of data analytics to enhance performance
• Ensure distribution is equipped with the necessary tools, training, and technology to effectively sell and service the defined product suite.
• Lead the sales transformation agenda, focused on customer acquisition and partner servicing across mortgage and deposit products
3. Product & Performance Management
• Collaborate closely with Product, Operations and Marketing teams on product design, and promotional strategies for all mortgage and brokered deposit products.
• Establish and track key performance indicators (KPIs) for sales performance, channel effectiveness, customer acquisition cost, and profitability across all product lines.
• Provide regular, insightful performance reports and strategic recommendations to the Executive Management team and the Board.
4. Leadership & People Development
• Lead, mentor, and coach a high-performing sales and distribution team, fostering a culture of accountability, performance excellence, and customer-centricity.
• Develop talent management and succession planning programs for key roles within the sales organization.
• Set clear sales goals, implement incentive programs, and conduct regular performance reviews to ensure consistent target achievement.
5. Risk, Governance, & Regulatory Expertise
• Serve as the primary authority on regulatory compliance within the sales organization.
• Ensure all sales and distribution activities comply with internal policies, legal regulations, and external regulatory requirements pertaining to:
◦ Mortgage Lending (e.g., consumer protection laws, stress testing, disclosure requirements)
◦ Deposit-taking and Consumer Privacy (e.g., AML/KYC, CDIC/FDIC rules, data governance)
• Oversee the implementation of robust controls and due diligence processes, particularly for alternate single-family and multi-family mortgage origination, to mitigate credit and operational risk.
So are YOU our next Head of Sales and Distribution? You are if you…
• Hold a Bachelor’s degree in Business Administration, Finance, or a related field. MBA or advanced professional certifications are strongly preferred.
• Have a minimum of 10-15 years of progressive experience in the financial services industry, with at least 5 years in a senior leadership role overseeing sales, distribution, and relationship management.
• Have proven, in-depth knowledge of mortgage lending (both residential and multi-family) and deposit/liability products (GICs) is essential.
• Have a deep understanding of the regulatory environment governing lending and deposit products in the relevant jurisdiction.
• Have demonstrated success in building, leading, and motivating large, multi-channel sales organizations.
• Have exceptional strategic planning, financial acumen, negotiation, and communication skills. Must be proficient in utilizing CRM and sales analytics tools
Sounds like you? Click below to apply!
#LI-LB1 | #LI-Hybrid


At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.