Senior Business Analyst, Enterprise Growth

Udemy is an AI-powered skills acceleration platform transforming how companies and individuals across the world build the capabilities needed to thrive in a rapidly evolving workplace. The Senior Business Analyst will provide analytical support for the Enterprise Growth team, focusing on reporting, KPI development, funnel analysis, and business diagnostics.

Responsibilities:

• Build and maintain the core KPI reporting suite across WES, Team Plan, inside sales, and outsourced SMB motions, including new business, expansion, renewal, and cost-to-serve views
• Drive unified reporting definitions across Coursera and Udemy in partnership with Finance, RevOps, and Data teams
• Deliver reliable recurring reporting for weekly/monthly business reviews and executive updates
• Improve funnel instrumentation, attribution, and data quality in partnership with Data Science and Analytics
• Analyze conversion across the full funnel — traffic, lead capture, product-qualified demand, sales-assisted conversion, renewal, and expansion — to identify the biggest growth levers and gaps
• Support experimentation with sound test design, measurement plans, and readouts across pricing, packaging, campaigns, routing, and conversion motions
• Evaluate inside sales pilot and outsourced partner performance, including productivity, response time, and conversion efficiency
• Produce segment, cohort, and source-level analyses that inform GTM and segmentation decisions
• Provide analytical support for FY27 target setting, forecasting methodology, and scenario modeling in partnership with Finance and RevOps
• Size opportunities and quantify tradeoffs to support prioritization of growth investments
• Serve as an embedded analytical partner to Enterprise Growth leadership, translating questions into analysis and analysis into recommendations

Requirements:

• 5–8 years of experience in business analytics, revenue/GTM analytics, growth analytics, strategy, or related analytical roles, ideally in B2B SaaS, PLG, or subscription businesses
• Strong technical toolkit: advanced SQL required; experience with BI tools (e.g., Tableau, Looker) and spreadsheet modeling; Python or R a plus
• Deep fluency with funnel metrics, cohort analysis, conversion diagnostics, forecasting, and experimentation
• Proven ability to build reporting and analytical foundations from fragmented or evolving data environments
• Strong communication skills: able to distill complex analysis into clear, decision-ready insights for senior audiences
• Self-directed and comfortable with ambiguity; able to prioritize independently in a fast-moving, cross-functional environment
• Experience in a post-merger or systems-integration context is a plus