Digital Content Marketing Manager

Stearns Bank is a financial institution dedicated to helping individuals and businesses achieve their financial goals. They are seeking a Digital Content Marketing Manager to lead their digital marketing strategy, focusing on building and optimizing campaigns that drive business growth and generate qualified leads.

Responsibilities:

• Own and manage the HubSpot platform end-to-end across Content Hub, Marketing Hub, and CRM
• Build and maintain complex workflows, automated nurture sequences, and multi-touch campaigns
• Create and deploy smart content experiences that personalize messaging based on lifecycle stage, industry, and persona
• Build, manage, and optimize landing pages with compelling CTAs and A/B testing
• Manage and update the Stearns Bank website using HubSpot Content Hub, ensuring accuracy and brand consistency
• Develop and execute a comprehensive B2B content strategy aligned to buyer journeys and business objectives
• Analyze customer behavior, campaign performance, and website analytics to identify opportunities for continuous improvement
• Develop testing roadmaps using A/B and multivariate testing to improve engagement and conversation rates, piloting new digital marketing strategies, customer experiences, and technologies
• Write, edit, and manage high-quality digital content including blog posts, case studies, whitepapers, emails, website copy, and social content
• Collaborate with subject matter experts, sales, and product teams to translate complex financial topics into clear, compelling content
• Own the organic search strategy, conduct keyword research, optimize on-page content, and manage technical SEO best practices
• Monitor and report on SEO performance using tools such as Google Search Console, SEMrush, or Moz
• Plan and execute integrated B2B marketing campaigns from concept through measurement, including email, paid media support, and content syndication
• Build and manage campaign assets within HubSpot: emails, lists, enrollment criteria, workflows, and reporting dashboards
• Track campaign KPIs, deliver regular performance reports, and optimize based on results
• Monitor platform health, manage integrations, and ensure data integrity across the HubSpot ecosystem
• Maintain the integrity of marketing databases by overseeing audience segmentation, list hygiene, email validation, and CRM data quality to ensure effective campaign execution and compliance
• Proactively identify project needs, upcoming deadlines, and content gaps before they become issues
• Continuously evaluate, recommend, and implement new marketing technologies, tools, and digital capabilities that improve efficiency, personalization, and campaign performance
• Identify opportunities to leverage Hubspot features such as smart content, buyer intent signals, lead scoring, behavioral automation, and personalization to enhance the customer experience and drive conversations

Requirements:

• 7+ years of experience in marketing, with a strong focus on digital and content marketing
• 5+ years of hands-on HubSpot implementation and management experience
• B2B marketing experience and a demonstrated ability to market to business audiences
• HubSpot Content Hub expertise, including website management, landing page creation, and smart content
• Proven experience building complex HubSpot workflows, campaigns, and automation sequences
• Strong SEO knowledge, including on-page optimization, keyword strategy, and performance tracking
• Excellent written and verbal communication skills with a portfolio of B2B content
• Experience with HubSpot reporting and analytics dashboards
• Demonstrate exceptional self-management, accountability, and follow-through while working independently in a remote environment
• Proactively communicate project status, risks, and priorities to stakeholders, ensuring visibility and alignment across teams
• Adapt quickly to changing priorities and thrive in a fast-paced environment with a culture of responsiveness
• Salesforce experience a plus
• HubSpot certifications (Content Marketing, Marketing Hub, & CMS Hub)
• Experience in financial services, banking, or a regulated industry
• Excellent project management skills, ability to manage your
• Familiarity with CRM-integrated lead scoring and lifecycle marketing
• Experience with Google Analytics 4, Search Console, or third-party SEO platforms
• Experience with Asana or similar project management platform preferred