Manager, Product Marketing

Haemonetics Corporation is a global healthcare company focused on providing innovative blood management solutions. The Manager of Product Marketing will own the downstream marketing execution for specific solutions within the Interventional Technologies franchise, ensuring alignment with product strategy and driving launch excellence for new products.

Responsibilities:

• Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions
• Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media
• Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment
• Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging
• Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance
• Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications
• Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements
• Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content
• Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution
• Maintain effective relations with both internal and external customers

Requirements:

• Bachelor's Degree B.S
• 4+ years Product marketing or downstream marketing experience in medical device
• Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes
• Prior people management experience with a record of developing high-performing marketing talent
• Budget management
• Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging
• Proficiency in launch planning and cross-functional program management
• Experience building and managing agency relationships and marketing budgets
• Competitive intelligence development and sales enablement content creation
• Strong executive communication and presentation skills
• Experience marketing interventional cardiology, vascular, or structural heart products