Sr. Product Marketing Manager, CDP & Data Connectivity

Alteryx is a leading company in data automation and analytics, aiming to transform how businesses make decisions using data. The Senior Product Marketing Manager for CDP & Data Connectivity will be responsible for developing and executing the product marketing strategy for data access capabilities, ensuring that IT leaders and enterprise teams understand the value of Alteryx's offerings.

Responsibilities:

• Own the end-to-end product marketing strategy for Live Query and Alteryx’s core data connectivity capabilities, defining positioning and messaging that articulates how Alteryx enables fast, governed access to any data source—cloud, on-premises, or hybrid—without requiring data movement
• Develop persona-specific narratives for IT architects, data engineers, and CDAO organizations that demonstrate how Live Query reduces data pipeline complexity and accelerates time-to-analysis
• Partner with Product Management to shape the data connectivity roadmap narrative, translating new connector availability, performance improvements, and cloud ecosystem integrations into compelling customer-facing stories
• Build launch plans, enablement materials, and customer content for new connectivity capabilities, ensuring GTM teams can confidently position Alteryx as the most versatile data access layer in the enterprise analytics stack
• Monitor the competitive landscape across data connectivity, ELT/ETL, and cloud data integration—surfacing insights that sharpen differentiation and inform battlecard strategies
• Define and maintain the positioning and messaging framework for Alteryx’s OCR Tools and Intel Suite, articulating their differentiated value in bringing structured intelligence to unstructured and semi-structured data sources
• Develop use-case-driven content—including demos, solution briefs, and customer stories—that illustrates how OCR Tools and Intel Suite enable document processing, data extraction, and business intelligence in industries with high unstructured data volumes (financial services, insurance, healthcare, logistics)
• Partner with Solutions PMM to develop vertical-specific messaging and content that connects OCR and Intel Suite capabilities to high-value industry use cases
• Build enablement materials that help field teams identify OCR and Intel Suite opportunities within existing Alteryx accounts and new enterprise prospects
• Own the go-to-market strategy for Alteryx’s Data Products and Connect capabilities, positioning them as the enterprise-grade solution for data cataloging, data sharing, and governed access to curated data assets across the organization
• Develop messaging that resonates with both data producers (data engineering, data platform teams) and data consumers (analysts, business users) who benefit from centralized, governed data access and discovery
• Partner with Product Management and the Cloud Data Platform ecosystem team to align Connect’s positioning with broader cloud data platform partner narratives—ensuring Alteryx is positioned as the activation layer on top of Snowflake, Databricks, and Google Cloud data assets
• Build content and programs that demonstrate how Data Products and Connect enable organizations to monetize and operationalize their data assets at scale
• Identify customer champions and develop case studies that showcase how Data Products and Connect have transformed enterprise data accessibility and analytical productivity
• Serve as the Core PMM’s primary connection point to the cloud data platform ecosystem narrative—partnering closely with the Ecosystems & Channel SMM (Solutions PMM team) to ensure CDP messaging is consistent, complementary, and non-overlapping across internal and partner-facing channels
• Develop and maintain internal alignment frameworks (including DACI documentation) that clarify how Core PMM and the Ecosystems & Channel SMM team collaborate on shared product narratives, partner content, and field enablement
• Partner with Platform PMM peers to ensure data connectivity capabilities are woven into broader Alteryx One platform messaging for IT and CDAO audiences—positioning the full data access layer as a strategic platform investment, not just a feature set
• Contribute to Platform PMM portfolio strategy sessions, ensuring CDP & Data Connectivity is represented in cross-portfolio planning, launch calendars, and GTM prioritization
• Develop a comprehensive enablement curriculum for CDP & Data Connectivity, including positioning guides, competitive battlecards, IT persona discovery frameworks, and objection handling playbooks for competitive data integration evaluations
• Partner with Revenue Enablement to build training programs that equip field teams to lead with data connectivity in enterprise platform conversations—particularly in accounts where data access complexity is a barrier to Alteryx adoption
• Create and maintain customer-facing demo assets, solution briefs, and ROI frameworks that support the full sales cycle—from initial technical discovery through enterprise procurement
• Engage regularly with field teams—including AEs, SEs, and Partners—to gather feedback on connectivity messaging effectiveness and evolve materials based on real-world technical evaluations
• Maintain a deep, current understanding of the cloud data platform and data integration competitive landscape, including Snowflake, Databricks, Google Cloud, dbt, Fivetran, and adjacent players—synthesizing insights into actionable positioning recommendations for the Core PMM team
• Partner with the Competitive Intelligence shared service to develop and maintain CDP-specific competitive battlecards, objection guides, and displacement playbooks
• Contribute market intelligence to cross-functional planning sessions, ensuring Product Management and GTM leadership are informed about competitive dynamics affecting the data connectivity market

Requirements:

• 6+ years of product marketing experience in a B2B SaaS environment, with demonstrated experience marketing data integration, data connectivity, cloud data platform, or analytics infrastructure products
• Strong understanding of the cloud data ecosystem—including Snowflake, Databricks, Google Cloud, AWS, and Azure—and how enterprise data teams evaluate and select data access and integration solutions
• Proven ability to develop messaging and positioning for technical products targeting IT architects, data engineers, and CDAO personas
• Exceptional storytelling skills—able to translate complex data connectivity concepts into clear, business-relevant narratives that resonate with both technical and executive audiences
• Experience working cross-functionally with Product Management, Solutions Marketing, Partner teams, Sales, and Customer Success in a fast-paced environment
• Track record of building and maintaining effective cross-team alignment on shared product narratives and go-to-market programs
• Comfortable working with product analytics, pipeline data, and campaign metrics to measure impact and guide strategy
• Curiosity and depth of knowledge about modern data architectures, AI-ready data pipelines, and the evolving role of data connectivity in enterprise AI initiatives