Marketing Operations and Analytics Manager

WorkSpan is building the world’s largest, trusted co-selling network, seeking a Marketing Operations and Analytics Manager. The role focuses on managing marketing automation operations, maintaining marketing technology, and collaborating with teams to optimize campaigns while leveraging AI for enhanced performance.

Responsibilities:

• Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing
• Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics
• Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel
• Design and maintain lead scoring and journey frameworks to ensure Sales gets high-quality leads with full context
• Build dashboards and reports that measure marketing performance, attribution, and ROI
• Explore and implement AI tools to accelerate campaign creation, personalization, and data management
• Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster
• Help shape how WorkSpan’s marketing team becomes an AI-first growth engine

Requirements:

• 4+ years in marketing operations, growth marketing, or demand generation roles
• Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent)
• Experience integrating with CRM systems (Salesforce preferred)
• Strong analytical and technical abilities—comfortable building workflows, managing data, and troubleshooting integrations
• Familiarity with UTM tracking, attribution, and funnel reporting
• Working knowledge of HTML/CSS and basic API/webhook logic
• Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.)
• Excellent communication and collaboration skills—especially across technical and creative functions