Sr. Manager, Regional Marketing (Northeast & Southeast)

Mark Anthony Group is an entrepreneurial drinks company with a strong focus on innovation and family values. The Sr. Manager, Regional Marketing will be responsible for overseeing marketing programs across multiple sales regions, including strategy implementation and brand standard management.

Responsibilities:

• Oversee all US region specific marketing programs, including adapting and adopting US playbook for local markets, performance reporting, and agency roster management
• Regional Media, Retail, & Sponsorship/Event strategy
• Regional A&P Guidelines in collaboration with sales
• Regional Brand Standards
• Own: Strategy of how the MABI National Marketing Playbook comes to life in the region
• Influence: Sales A&P Regional Planning
• Veto: In Market Execution
• Critical Stakeholders & Relationships: Sales Enablement Team & Finance (Brand Budgeting)
• Field Sales, Brand, Social/Digital/Content Team (Regional Planning, Experiential Playbooks & Calendars, & Strategic Platform Development)

Requirements:

• Bachelor's Degree & 6-8 years of experience in Marketing in Alc/Bev or CPG
• Extensive experience with 360 Marketing- Regional Media Planning, A&P Planning, agency management, retail and Events & Sponsorships