Marketing Technology & Operations Manager

InnovAge is dedicated to empowering seniors to live independently, allowing them to age in their own homes and communities safely. The Marketing Technology & Operations Manager executes the systems, tracking, and processes that power marketing performance, ensuring campaigns are measurable, scalable, and aligned to business outcomes.

Responsibilities:

• Implement and execute the end-to-end marketing technology stack, including marketing automation, CRM integrations, analytics platforms, and telephony systems
• Maintain, improve and scale data architecture supporting campaign tracking, source attribution, and reporting accuracy
• Ensure system integration across digital, telephony, CRM, and reporting platforms to enable consistent data flow and visibility
• Work with agency partners to ensure media data integrity
• Identify and implement improvements in system connectivity, automation, and scalability
• Own the marketing tracking framework, including UTMs, call tracking, and tagging to maintain attribution models across digital, offline, and call-driven channels to measure marketing effectiveness
• Analyze campaign performance, conversion pathways, and user behavior using tools such as Google Analytics and BI platforms
• Develop reporting dashboards providing visibility into campaign performance, attribution, and lead sources
• Ensure data accuracy, governance, and consistency across all reporting outputs
• Interpret the data to make recommendations to support marketing optimization and strategic decision-making
• Lead governance and lifecycle management of marketing assets, including creation, maintenance, version control, and archival processes
• Ensure compliance with regulatory requirements, including CMS and HPMS submission tracking and documentation
• Maintain standards for asset organization, usage, and compliance, including imagery and documentation requirements
• Creating trackable QR codes and phone numbers to support sales team and marketing initiatives
• Standardize marketing workflows, processes, and execution frameworks to improve efficiency and consistency cross-functionally and with external marketers

Requirements:

• Bachelor's degree in Marketing, Business, Analytics, or related field
• 5–8+ years of experience in marketing operations, marketing technology, or analytics-focused roles
• Strong experience with marketing attribution, campaign tracking, and web analytics (e.g., Google Analytics, HubSpot)
• Experience managing marketing automation platforms and campaign execution workflows (e.g., HubSpot)
• Experience working with CRM systems (e.g., Salesforce, Microsoft Dynamics) and reporting tools such as Power BI
• Proficiency with Microsoft tools and ecosystem (e.g., Excel, Power BI, Dynamics, Teams)
• Experience with call tracking platforms, IVR systems, and telephony infrastructure
• Strong analytical skills with ability to translate complex data into actionable insights
• Experience working cross-functionally with Sales, RevOps, IT, and Finance
• Experience in healthcare, value-based care, or highly regulated environments
• Experience with CRM platforms and data integration across marketing and sales systems
• Experience in consumer-facing and multi-location
• Experience with digital asset management platforms and marketing governance processes
• Experience supporting multi-channel campaigns (digital, offline, and call-driven)
• Experience building reporting frameworks and working with BI tools (Power BI, Tableau)