Product Manager

Aptimized is a company focused on transforming athlete experiences through data-driven solutions. In this role, the Senior Product Manager will own the strategy and execution of the Athlete 360 and Identity products, leading efforts to enhance personalization and targeting through effective data management.

Responsibilities:

• Define the multi-year product strategy and vision for Identity and Athlete 360 capabilities, building a unified enterprise source of truth that integrates data across transactions, loyalty, marketing, and service interactions to drive billions in revenue
• Modernize identity and data capabilities to enable loyalty, personalization, omni-channel experiences, Retail Media, Data Science, and BI with seamless audience creation and consistent athlete insights
• Establish and maintain data quality standards, governance frameworks, and activation-ready data models ensuring enterprise-wide trust in athlete data
• Partner with Data Science, Engineering, Marketing, Retail Media, and business leaders to define requirements, prioritize initiatives, and scale personalization strategies in collaboration with Data Science, Engineering, and Architecture to drive measurable business impact
• Lead the development of athlete identity resolution capabilities (deterministic and probabilistic), enabling accurate athlete identification across all touchpoints and improved athlete engagement
• Establish KPIs to measure adoption of athlete profile attributes to drive better campaign performance uplift, and return on investment for Customer 360 data
• Define and track metrics to continuously monitor and optimize customer identity data accuracy, leveraging match rates, resolution quality, and attribute validation to enhance data integrity and deepen customer understanding
• Translate complex technical concepts into clear business value and executive-ready narratives, evangelizing Athlete 360 capabilities to drive organizational adoption
• Manage vendor relationships, evaluate platform optimization opportunities, and lead build-vs-buy decisions

Requirements:

• 7+ years in product management with 4+ years focused on customer data platforms, identity management, or data products
• Proven track record building Customer 360 / Single Customer View solutions at enterprise scale (10M+ customer profiles)
• Experience partnering with and presenting to SVP/Director-level stakeholders across Marketing, Technology, and Business teams
• Deep understanding of identity resolution (deterministic & probabilistic matching), customer data modeling, and data governance
• Experience with Customer Data Platforms (e.g., Amperity, Segment, mParticle, Treasure Data, Tealium) or identity management platforms
• Knowledge of modern CDP architecture and cloud data warehouses (Snowflake, BigQuery, Redshift, Databricks)
• Strong technical fluency: ability to discuss APIs, data architecture, ETL/ELT processes, and system integration with engineering teams
• SQL proficiency and experience with BI tools (Tableau, Looker, Power BI, or similar)
• Familiarity with Agile/Scrum methodologies and product management tools (Jira, Confluence, Aha!, ProductBoard, Miro)
• Expertise defining and tracking product KPIs/OKRs that tie to business outcomes
• Strong ability to translate complex technical concepts into executive-ready narratives and business value propositions
• Experience writing user stories, managing backlogs, and leading sprint planning
• Experience in retail, ecommerce, or omnichannel businesses
• Background with Retail Media, loyalty programs, or personalization engines
• Understanding of retail business models and marketing ROI
• Familiarity with data privacy regulations (GDPR, CCPA)
• Experience with Amperity or similar enterprise CDPs