Growth & Performance Marketing Manager

ETERNAL Jewelry is an online jewelry and permanent jewelry brand seeking a Growth & Performance Marketing Manager. This role focuses on driving ecommerce growth through performance marketing strategies, particularly in paid media, while leveraging data-driven insights to optimize campaigns and explore innovative growth avenues.

Responsibilities:

• Build and launch our first TikTok Ads Manager and Meta Ads Manager campaigns from the ground up
• Own budget allocation, targeting, and bidding strategy
• Run structured creative testing (multiple hooks x angles x formats) every week
• Work with our founder and social media manager on what to shoot based on what's converting, don't just take assets and run them
• Report weekly on ROAS, CAC, CTR, CPA, and ecommerce conversion rate, not vanity metrics
• Reallocate spend based on what the data says, fast
• Identify and test growth levers beyond paid social: SMS/email flows, affiliate/influencer partnerships, referral mechanics, landing page optimization, retention/LTV plays
• A/B test landing pages, checkout flow, and offers to improve conversion rate, not just traffic
• Bring a "growth hacking" mindset: cheap, fast experiments over big expensive bets
• Use AI tools to speed up ad copy generation, audience research, and reporting

Requirements:

• 4+ years of hands-on performance marketing experience, with real ownership of budget, targeting, and campaign strategy, not agency-adjacent oversight
• A track record of measurable results you can speak to in specifics: ROAS improvement, CAC reduction, CTR/CPA gains, with real numbers
• Comfort building a paid media program from zero, this isn't a 'manage the existing account' role
• Comfort collaborating with a founder and social media manager on content direction, even if you don't shoot/edit yourself
• Growth marketing instincts: you look beyond paid spend for revenue levers
• You must be comfortable using AI tools (Claude/ChatGPT, etc.) as part of your actual workflow
• Experience running paid social for a luxury, fine jewelry, or premium DTC brand is a strong plus