GROWTH MARKETING MANAGER

Parlay is a company focused on demand generation and marketing strategies. They are seeking a Growth Marketing Manager to own the marketing strategy, manage acquisition channels, and collaborate across teams to drive inbound pipeline.

Responsibilities:

• Own and execute the full-funnel marketing strategy from awareness to MQL
• Manage paid acquisition channels (Google Ads, LinkedIn, Meta) with a focus on CAC efficiency
• Build and optimize SEO strategy, including keyword research, on-page, and content planning
• Design and run email nurture campaigns and lifecycle marketing
• Analyze funnel metrics, run A/B tests, and report on pipeline attribution
• Collaborate with content, sales, and product to align messaging and positioning

Requirements:

• 3–5 years in B2B SaaS growth or demand gen marketing
• Proven track record of driving qualified pipeline through paid and organic channels
• Strong analytical skills — comfortable in GA4, HubSpot, and attribution tools
• Experience running LinkedIn and Google Ads at $10K–$50K/mo budgets
• Can write compelling ad copy, landing pages, and email sequences
• Experience marketing to sales leaders, home services, or field sales verticals