Senior Product Marketing Manager, Ag Hub

DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. They are seeking a Senior Product Marketing Manager, Ag Hub to lead go-to-market strategy, positioning, messaging, and product launches for agriculture intelligence solutions.

Responsibilities:

• Own end-to-end go-to-market planning and execution for new Ag Hub solutions, capabilities, and product launches
• Develop and maintain differentiated positioning and messaging for Farm Intelligence, Grain Intelligence, and Grain Discovery
• Tailor value propositions and market narratives for agriculture retail, grain, and financial-services buyers
• Partner with Product Management to translate product roadmaps, customer research, and technical capabilities into clear customer value
• Build launch strategies that support market readiness, commercial adoption, and post-launch performance measurement
• Create sales enablement materials, including messaging frameworks, pitch decks, one-pagers, and competitive positioning resources
• Equip Sales and Customer Success teams with the messaging, tools, and market context needed to engage customers effectively
• Monitor market feedback, win/loss trends, competitive activity, and product adoption metrics to continuously strengthen positioning
• Represent the voice of the customer in product and go-to-market planning discussions
• Ensure product launches and market narratives reflect the needs of growers, retailers, grain merchandisers, and other agriculture stakeholders
• Collaborate across Product, Sales, Customer Success, and Marketing to drive alignment and successful execution

Requirements:

• 5–7+ years of product marketing experience, including responsibility for positioning and launching B2B SaaS or data and analytics products
• Proven ability to translate complex or technical product capabilities into clear, compelling customer-facing narratives
• Experience partnering closely with Product, Sales, and Customer Success teams in a fast-moving, cross-functional environment
• Strong written and verbal communication skills
• Confidence presenting product strategy, positioning, and market insights to executives and customers
• Experience experimenting with AI tools such as Claude or Microsoft Copilot
• Familiarity with product marketing video and demonstration platforms such as Loom, Arcade, or Camtasia
• Bachelor's degree or equivalent professional experience
• Experience within agriculture, agtech, commodities, or another data-intensive industry such as energy, weather, or supply chain
• Familiarity with sales intelligence, procurement intelligence, or grower and customer engagement platforms
• Experience building or scaling product marketing processes within a growing SaaS organization
• MBA or other relevant advanced degree
• Understanding of agriculture retail, grain origination, merchandising, or financial-services workflows