Lifecycle Marketing Manager, AI Commerce

AIJobs.ai is a leading company in AI Shopping, and they are seeking a Lifecycle Marketing Manager to enhance user communication and engagement. The role involves building and optimizing lifecycle marketing programs to convert new users into habitual customers, focusing on email, SMS, and push notifications.

Responsibilities:

• Assess our current email, SMS, and push setup and develop a full lifecycle roadmap that supports the customer shopping journey from discovery and product exploration to repeat engagement and long-term retention
• Build, test, and optimize lifecycle campaigns across email, SMS, and push notifications. You’re hands-on in the tools, not just directing from a distance
• Own the critical first-week experience — the sequence of communications that turns a new signup into an activated, returning user
• Write high-quality lifecycle copy across channels (email, SMS, push), maintaining Wizard’s premium, product-led voice
• Design and build scalable email templates and systems that can be reused, iterated on, and improved over time
• Build smarter audience segments and develop more personalized messaging as our user base and data maturity grows
• Leverage dynamic content and event-based triggers to personalize messaging (e.g., product categories viewed, queries made, intent signals)
• Run a disciplined testing program across subject lines, send times, messaging, sequencing, and channel mix. You make decisions with data and document what you learn
• Partner with product to align key moments with lifecycle triggers, and with creative to ensure everything looks and feels like Wizard

Requirements:

• 3–5 years of lifecycle, CRM, or retention marketing experience in e-commerce, AI shopping, retail technology, marketplaces, or consumer shopping products
• Deep understanding of consumer shopping behavior and how personalized lifecycle marketing can drive product discovery, purchasing decisions, and long-term customer value
• Hands on experience with a major lifecycle or CRM platform such as Braze, Iterable, Klaviyo, or similar
• Experience building and scaling SMS programs alongside email (compliance, deliverability, sequencing)
• Strong instincts on messaging, sequencing, and user psychology, you understand how to move someone from curious to committed
• You have a strong analytical mind and are comfortable pulling your own data, building reports, and letting results drive decisions
• Strong writing skills with a high bar for both clarity and tone
• Experience at companies such as Amazon, Instacart, Etsy, Shopify, DoorDash Commerce, Klarna, Honey, Rakuten, Capital One Shopping, Perplexity Shopping, Google Shopping, or other AI-powered commerce or consumer shopping platforms
• Experience marketing AI-powered consumer products or shopping assistants
• Experience using behavioral, catalog, and recommendation data to personalize lifecycle campaigns
• Familiarity with product recommendation systems, shopping intent signals, and commerce analytics