Machine Learning Engineer (User Growth & Intelligent Marketing) - Global e-Commerce

ByteDance is a global tech company focused on inspiring creativity and enriching life. They are seeking a Machine Learning Engineer to optimize e-commerce growth and marketing algorithms, contributing to user value modeling and personalized marketing strategies.

Responsibilities:

• Participate in optimizing TikTok e-commerce growth and marketing algorithms, including core capabilities such as user value modelling, personalized messaging, recommendations, and intelligent marketing
• Establish a user lifecycle data and value system to address core pain points and business challenges related to TikTok Mall user growth
• Contribute to the implementation of product and technical solutions for user growth engines, such as personalized push notifications/emails, recommendation handling, etc., to increase e-commerce DAU and penetration rates
• Optimize algorithms related to recall/sorting for new user recommendations, improving the relevance of traffic source handling and the accuracy and diversity of new user recommendations
• Optimize intelligent marketing algorithms, utilizing uplift models and operations research methods to improve marketing efficiency and drive e-commerce GMV growth