Senior Growth Marketing Specialist

ServiceTitan is a leading software company seeking a Senior Growth Marketing Specialist to join their Demand Generation team. The role focuses on executing revenue-generating marketing programs aimed at increasing product adoption and driving measurable business impact through targeted campaigns.

Responsibilities:

• Support the execution of full-funnel, multi-channel marketing campaigns that drive upsell, cross-sell and revenue growth across the existing customer base
• Assist in managing end-to-end campaigns execution, from intake through launch, including audience creation, asset coordination, QA, deployment & performance tracking / reporting
• Maintain campaign calendars and ensure initiatives are delivered on time and aligned to business priorities
• Collaborate with marketing channel owners, product, operations, and sales teams to ensure campaigns are aligned with business goals
• Partner with content and creative teams to help develop messaging and visuals that resonate with customers
• Coordinate campaign assets, messaging, and launch requirements across stakeholders
• Act as a key point of contact for campaign execution and operational support
• Assist with customer segmentation and targeting to ensure campaigns are personalized and relevant to the audience
• Identify trends and opportunities for optimization based on campaign and customer behavior data
• Monitor campaign performance and surface optimization recommendations to improve results
• Stay current with industry trends and best practices to continuously improve campaign effectiveness

Requirements:

• Bachelor's degree in marketing, business, or related field
• 3-5 years of experience in marketing, with exposure to customer marketing, demand generation, or lifecycle campaigns
• Experience supporting end-to-end campaign execution, including messaging development, creative coordination, and performance tracking
• Ability to work cross-functionally, collaborating with product, sales, operations, and demand generation teams
• Solid analytical skills and comfort using data to inform campaign decisions and report on performance
• Strong written and verbal communication skills, with the ability to contribute to compelling messaging and content
• Good organizational and project management skills, with the ability to manage multiple tasks simultaneously
• Self-starter who can work both independently and collaboratively as part of a team
• Passion for customer-centric marketing and delivering exceptional customer experiences