Lead, Product Marketing Manager, Enterprise

BioRender is on a mission to accelerate the world’s ability to learn, discover, and communicate science. They are seeking a Lead, Product Marketing Manager to lead enterprise positioning and messaging, enabling sales and customer-facing teams with insights and tools necessary for success in complex environments.

Responsibilities:

• Develop and own enterprise messaging and positioning that resonates with technical, scientific, and non-technical buyers alike
• Partner closely with Sales, Customer Success, and Product to deeply understand our users, translate insights into compelling product narratives, and support the sales process for high value enterprise deals
• Lead sales enablement strategy: create content, training, and collateral to empower the GTM team with tools to drive adoption and revenue
• Launch new enterprise features and offerings with full-funnel campaigns tailored to our largest customer segments
• Analyze market trends, competitive landscape, and customer behavior to refine strategy and drive differentiation
• Serve as the voice of the enterprise customer within BioRender, ensuring we build the right solutions and communicate them effectively

Requirements:

• 5+ years of product marketing experience in SaaS, with a strong track record in PLG and Enterprise sales motions
• Clear track record of developing messaging that resonates with enterprise buyers and complex user ecosystems
• Deep understanding of sales enablement: how to equip GTM teams with the tools and messaging they need and partner with Sales to close deals
• Excellent communication and storytelling skills with a knack for translating complex ideas into compelling narratives
• Strong analytical skills; you're data-driven and know how to back your recommendations with evidence
• Highly cross-functional and collaborative; you work well across Product, Sales, and Customer Success teams