Key skills
ShopifyKlaviyoMeta Ads PlatformTikTok Ads PlatformGoogle AdsGoogle Analytics (GA4)Social Media MarketingPaid MediaCRMEmail MarketingLoyalty Program ManagementEcommerceDigital Campaign ManagementSEO ToolsWebsite OptimizationProject ManagementAnalyticsMentoringCommunication
About this role
AlumierMD is a company focused on digital marketing within the beauty and wellness industry. The North America Digital Marketing Manager will oversee key digital channels to enhance brand awareness and revenue growth, while also mentoring a junior team member.
Responsibilities:
- Owning AlumierMD’s organic social media presence ensuring content is engaging, consistent, and aligned to brand and commercial objectives
- Driving paid media activity across search & social platforms to drive performance and ROI
- Managing the relationship with external social and digital agencies to ensure campaigns, content, and reporting are delivered effectively
- Leading email marketing and CRM activity through Klaviyo, including automation, segmentation, and loyalty programme management
- Supporting the planning and execution of integrated B2B digital campaigns and initiatives to support lead generation, acquisition and retention
- Working closely with brand, tech, and commercial teams to optimize customer journeys and campaign performance
- Supporting website and ecommerce optimisation across Shopify, including campaign landing pages, content updates, and merchandising
- Monitoring campaign, channel, and customer performance using data and insights to drive continuous optimization
- Delivering daily, weekly, and monthly reporting across paid media, social, CRM, and ecommerce activity
- Supporting SEO and website content optimization initiatives to improve organic visibility and traffic
Requirements:
- Proven experience in an industry-relevant Digital Marketing role (4+ years)
- Hands-on experience with Shopify
- Hands-on experience with Klaviyo
- Hands-on experience with Meta/TikTok native & ads platforms
- Hands-on experience with Google Ads
- Hands-on experience with Google Analytics (GA4)
- Strong understanding of social media, paid media, CRM, email marketing, loyalty, and ecommerce
- Experience managing agencies and integrated digital campaigns across B2B and B2C audiences
- Strong analytical, reporting, communication, and project management skills
- Experience with SEO tools and website optimization
- Experience within beauty/wellness
- Previous experience mentoring or supporting junior team members
- Eastern time zone