Nutrafol is a growing company focused on hair wellness, creating clinically tested products for hair growth. They are seeking an experienced, strategic marketplace leader to manage day-to-day operations across Amazon and Walmart, drive strategic initiatives, and ensure the business meets its revenue and operational goals.
Responsibilities:
- Leverage data to provide performance reporting, conduct in-depth analysis, and derive actionable insights to inform optimization strategies for enhanced performance
- Build executive-ready presentations, business reviews, and strategic recommendations
- Translate complex data into clear insights and actionable business decisions
- Develop and manage communications with external agency partners and cross-functional teams to review on site performance and recommend improvements
- Drive alignment, remove roadblocks, and ensure initiatives are executed on time
- Manage agency and external partner relationships by establishing priorities, monitoring deliverables, and hold partners accountable to KPIs and business outcomes
- Oversee media planning, budgeting, and execution of monthly strategy, including HVEs
- Partner with agencies and external partners to identify and activate media optimizations weekly
- Analyze campaign performance data and market trends to inform strategy and optimize spend
- Lead partnership and communications with agency and Amazon Ads partners
- Execute against learning objectives to drive continuous performance
- Oversee marketing campaign development in collaboration with cross-functional teams
- Identify and propose media strategy improvements through testing, analysis, and reporting
- Own media performance tracking and reporting for internal and external audiences
- Own operational performance across Amazon and Walmart marketplaces
- Collaborate on inventory planning and health for marketplace channels by reviewing inventory levels, forecasting risks and opportunities, partnering cross-functionally to resolve supply constraints, and ensuring the business maintains optimal in-stock positions to support sales and profitability
- Monitor business performance through daily, weekly, and monthly metrics, identifying trends, risks, and opportunities
- Develop data-driven strategies to achieve sales, profitability, and cost savings targets. Proactively identify outliers and recommend actions to improve business performance
- Develop and execute customer retention initiatives that improve repeat purchase behavior and long-term customer value
- Manage the full marketplace product portfolio across Amazon and Walmart, ensuring best-in-class product detail pages, retail readiness, and support ongoing tests and optimizations
- Ensure quality and regulatory compliance, manage account health, and maintain seller account standing across all inputs
Requirements:
- 8+ years of experience in eCommerce, integrated media, marketplace, retail, or business management
- Understanding of Amazon marketplace (Seller Central) and Walmart (Seller Center) best practices
- Experience creating executive-level presentations and communicating with senior leadership
- Demonstrated success leading cross-functional initiatives in a fast-paced environment
- Experience managing agencies and external partners
- Excellent analytical, communication, and project management skills
- Comfortable balancing strategic planning with operational execution
- Experience managing data analysis, including tracking and delivering data and insights to cross-functional teams to drive business decisions
- Strong working knowledge of the full Google Suite (Excel, Word, Slides, etc.) and Slack
- Knowledge and experience working in Tableau