Senior Associate, Marketing & Growth

Axios is seeking a strategic, data-driven marketer to lead audience growth and lifecycle marketing for their Essential events portfolio. This role will own the end-to-end attendee journey and develop scalable marketing programs that enhance audience engagement and retention.

Responsibilities:

• Own lifecycle marketing strategy across audience acquisition, registration, engagement, retention and repeat attendance for Axios Live Essential events
• Build automated, behavior-driven marketing journeys that personalize the attendee experience before, during and after every event
• Develop audience nurture programs for key audience segments including newsletter subscribers, previous attendees, sponsors, partners, Axios Pro members and new prospect audiences
• Create lifecycle strategies that increase repeat attendance, strengthen audience loyalty and improve long-term audience value
• Lead audience acquisition strategy for Axios local and national events
• Develop multi-channel marketing campaigns leveraging:
• Email marketing
• Paid social
• Organic social
• House advertisements
• Newsletter promotions
• Partner marketing
• Referral campaigns
• Manage paid advertising campaigns across Meta, LinkedIn and emerging platforms to efficiently grow registrations and qualified audiences
• Continuously optimize acquisition performance through audience targeting, creative testing and conversion analysis
• Own email marketing strategy and execution for Axios Live Essential events
• Develop campaign calendars, messaging strategies and promotional timelines aligned with event objectives
• Build targeted audience segments using engagement and behavioral data to improve personalization and conversion
• Draft, QA and deploy the complete event email lifecycle including:
• Invitations
• Speaker announcements
• Registration confirmations
• Reminder campaigns
• Know Before You Go communications
• Post-event follow-up
• Thank-you campaigns
• Partner with Editorial and Event Leads to develop messaging that reflects Axios' editorial voice while maximizing audience engagement
• Build and maintain audience profiles across industries, executive functions and geographic markets
• Lead audience segmentation efforts to identify high-value audiences and improve campaign targeting
• Analyze registration trends, attendance behavior and audience composition to inform future marketing strategies
• Develop recommendations that strengthen audience quality, diversity and long-term growth
• Build and maintain centralized marketing dashboards tracking campaign performance across Axios Live events
• Monitor registrations, attendance, engagement, conversion and marketing channel performance
• Translate data into actionable recommendations for stakeholders
• Design and execute A/B tests that improve registration conversion, email engagement and audience acquisition performance
• Develop recurring reporting that measures marketing effectiveness across campaigns, channels and event portfolios
• Serve as marketing lead for Axios Live essential events
• Partner closely with Events, Editorial, Partnerships, Design and Audience Development throughout campaign planning and execution
• Lead weekly marketing updates, sharing registration performance, audience insights, campaign priorities and recommendations with internal stakeholders
• Ensure audience-first thinking is embedded throughout the event planning process

Requirements:

• 3+ years of experience in growth marketing, lifecycle marketing, CRM or event marketing
• Experience managing integrated marketing campaigns across email, paid media and owned channels
• Strong understanding of lifecycle marketing principles, customer journeys and marketing automation
• Experience developing audience segmentation and personalization strategies
• Demonstrated experience managing paid social campaigns with a focus on audience acquisition and conversion
• Strong analytical skills with experience interpreting campaign performance and audience data
• Excellent project management and cross-functional collaboration skills
• Exceptional written communication skills and attention to detail
• Experience with Sailthru or similar marketing automation platforms
• Familiarity with CRM and CDP platforms such as HubSpot or Segment
• Experience using AI tools to improve marketing workflows, personalization or campaign optimization
• Working knowledge of HTML/CSS for email marketing
• Experience marketing conferences, live events or media products