Senior Field Marketing Manager

Springbrook Software is a leading provider of ERP, billing, and financial management solutions for local governments and utilities. The Sr. Manager of Field Marketing is responsible for building and executing market-facing programs that generate pipeline and strengthen Springbrook's presence across key industry associations and events.

Responsibilities:

• Own end-to-end strategy, planning, and execution of Springbrook's presence at trade shows, industry conferences, and public sector summits-attending the majority of these events in person
• Oversee exhibit logistics including booth design, shipping, vendor coordination, staffing schedules, and on-site operations; set the standard for Springbrook's on-the-ground presence
• Partner with the VP of Growth and Sales leadership to define priority events, set and track measurable goals, and ensure strong lead capture and follow-up processes are in place
• Track and report on event ROI, pipeline contribution, and post-event outcomes; deliver executive-level recaps and recommendations
• Own the annual trade show calendar and associated budget; make strategic investment decisions across the event portfolio
• Lead planning and execution of Activate, Springbrook's annual customer conference, in partnership with internal stakeholders
• Design and execute targeted field events that support pipeline creation and deal acceleration, including regional executive dinners, happy hours, prospect roundtables, and customer appreciation events-attending events in person as appropriate
• Collaborate closely with VP of Growth and regional Sales teams to identify high-value accounts, customize event themes, and drive attendance from target personas
• Manage all logistics: venue selection, catering, invitations, AV, speakers, and post-event follow-up enablement for Sales
• Build repeatable, scalable event playbooks that can be deployed across regions without requiring white-glove management each time
• Measure and report on pipeline influenced, opportunities created, and revenue closed as a result of field events; hold the function accountable to pipeline targets
• Lead Springbrook's portfolio of industry association memberships (e.g., GFOA, AWWA, APWA, state municipal leagues) including renewals, benefit activation, and senior-level relationship management
• Identify and negotiate sponsorship opportunities within associations that maximize brand visibility and qualified lead generation
• Represent Springbrook at association events and meetings, cultivating relationships with key staff and member organizations
• Coordinate association-sponsored speaking opportunities, webinars, and thought leadership contributions in partnership with subject matter experts
• Serve as the internal point of contact and subject matter expert for association strategy and engagement
• Serve as a senior marketing leader and strategic thought partner to the VP of Growth, contributing to overall go-to-market planning
• Partner with Product Marketing to ensure field programs align with campaigns, messaging, and product priorities
• Provide Sales teams with pre-event briefs, competitive talking points, and post-event follow-up assets
• Manage relationships with external vendors, agencies, and event partners; hold partners accountable to quality and budget
• Maintain accurate event and contact data in CRM (Salesforce) and contribute to marketing attribution reporting

Requirements:

• 8+ years of experience in field marketing, preferably in B2B SaaS or enterprise software, with at least 2–3 years in a senior or lead role
• Demonstrated success managing trade shows and corporate events from strategy through post-event reporting at scale
• Experience designing and executing sales-focused field events with measurable pipeline results
• Proven ability to function as a senior individual contributor and thought partner to sales and marketing leadership
• Strong project management skills with the ability to manage multiple programs simultaneously across a complex event calendar
• Excellent communication and interpersonal skills; comfortable and credible representing Springbrook externally at senior levels
• Proficiency with CRM systems (Salesforce preferred) and marketing automation platforms
• Willingness and ability to travel 50–70% annually, including frequent trade shows, conferences, and field events throughout the year. This is a core requirement of the role
• Experience marketing to local government, public utilities, or public sector organizations
• Familiarity with industry associations such as GFOA, APWA, or AWWA
• Experience with event management platforms (e.g., Cvent)
• Knowledge of ABM (Account-Based Marketing) strategies and tools
• Experience building or scaling a field marketing function