Growth Marketing Lead

Nash is the autonomic logistics platform, creating a self-optimizing environment for modern commerce. The Growth Marketing Lead will be responsible for building the demand engine that reaches a wide market, managing outreach strategies, and collaborating closely with sales to drive pipeline growth.

Responsibilities:

• Build the target account lists and the plays that reach them: 1:1 for top accounts, 1:few by vertical or segment, 1:many at scale, in step with Sales and ADR leadership
• Learn Nash’s verticals (retail, industrial, grocery, T&L, restaurants, healthcare, field services) so your targeting fits each one, and carry our messaging, positioning, and creative to market
• Run accounts through the motion in Nash GTM OS, the go-to-market engine we build and ship ourselves: shape the audience, prioritize, route live signals to the right play, and move accounts from cold to engaged
• Get each target account to hear Nash across channels on a deliberate cadence, ABM and surround sound: outbound, social, and account-targeted paid (Google Ads, LinkedIn, Meta, and experimental channels) working together, budget owned to pipeline
• Own outbound as the spine of the motion: audience, message, sequence, and the signals behind it
• Run integrated campaigns off launches, events, and key moments, distribute them across channels, own the automation behind them (registration, follow-up, nurture), and turn what works into a repeatable play
• Drive organic social distribution, and boost the content that performs to your target audiences
• Capture and route inbound demand: form fills, landing-page enrollment, and web-visitor and MQA handoff into the right plays
• Run lifecycle: nurture, product announcements, expansion, and re-engagement that keep accounts moving
• Build the surfaces and flows your plays run on: our AI SDR and inbound flows, landing pages, calculators, and self-serve
• Own reporting and attribution: what’s working, what’s driving pipeline, and the next move
• Build a tight, trust-based partnership with ADR leadership and AEs on pipeline and account priorities
• Arm ADRs with campaign context and live account signals so their outreach lands
• Build nurture and follow-up cadences that carries the campaign’s context
• Keep the handoff from marketing to Sales clean, with a fast feedback loop on lead quality

Requirements:

• 6+ years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology
• Proven ABM and outbound plays: you've built, run, scaled account-based programs and outbound motions from target list to booked pipeline
• Fluent across the GTM stack, from enrichment, intent, and automation to paid (Google Ads, LinkedIn) and the CRM underneath (Salesforce)
• Experience working in Claude Code (or your LLM of choice) and git repos: you're using AI to build, version, and ship your own tools in a code-backed environment
• A builder who works with platforms and their APIs: you've shipped workflows and automations across a GTM stack, and you want to go further
• You've marketed complex B2B or enterprise products, and you get fluent in a new vertical fast
• Aligned with how Nash works: ownership, curiosity, candor, and a bias to build
• A self-starter who operates autonomously and moves programs forward without hand-holding
• Deep expertise in outbound, ABM, paid, and the systems underneath, and you can tell leadership what's working and why
• You build strong, proactive partnerships with ADR and Sales
• Analytical, and comfortable moving between campaign data and strategy conversations with senior stakeholders
• High energy and a get-it-done attitude, with a sense of humor and a taste for the whimsical now and then