Senior Product Marketing Manager

Ethena is a remote-first compliance training company that customizes training content using AI. They are seeking a Senior Product Marketing Manager to bridge the gap between the Product team and the market, focusing on positioning, messaging, and executing product launches.

Responsibilities:

• Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike
• Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows
• Tell the "Why": Go beyond the "what" and "when" of releases. You will articulate why we built a feature, how it solves real customer pain points, and why it matters in the market
• Be in the Room: Pull up a chair to Product team meetings and rituals. You’ll be the voice of GTM within Product and the voice of Product within Marketing and the broader Commercial team
• Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production
• End-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped
• Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of "vibe coding" to prototype web pages, interactive tools, or automated workflows on the fly
• Customer-Facing Engagement: Host product webinars, showcase new features directly to clients, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies

Requirements:

• AI-Forward Mindset & 'Vibe Coding' Aptitude: You natively incorporate AI into your workflow to scale your speed and output. Whether it's using AI for messaging variations, building automation workflows, or 'vibe coding' quick landing page prototypes, mini-apps, or interactive assets, you love experimenting with technology to get things done faster
• Proven SaaS Product Marketing Background: You've taken complex B2B SaaS products and features to market successfully at the Senior or Lead level
• Scrappy, High-Velocity Execution: You thrive in fast-paced, high-build environments where roadmaps shift rapidly. Ambiguity doesn't freeze you; it excites you
• Proactive Translator & Embedded Collaborator: You don't wait for product notes to land in your inbox. You seek out engineering and product leads, ask the right questions, and synthesize complex technology into clear, human copy
• Player-Coach Mentality: You love high-level strategy, but you're just as eager to write the email copy, film a video walkthrough, or rewrite a product page on the website
• Strong Cross-Functional Polish: You seamlessly align Sales, Support, CS, and Marketing, ensuring everyone speaks the same language at launch
• Sense of Humor & Curiosity: Startup life moves fast, and we take our work seriously, but not ourselves. A great sense of humor is a must