Product Manager – Market Analytics, Biosciences

BD is one of the largest global medical technology companies in the world, and they are seeking a highly analytical and strategically focused Product Manager – Market Analytics to lead market intelligence and commercial analytics across their Biosciences portfolio. This role involves translating complex market data into actionable insights to drive portfolio strategy and accelerate growth.

Responsibilities:

• Analyze market size, segmentation, share, growth rates, and competitive dynamics across key life sciences markets and applications
• Develop actionable customer, application, and workflow insights through quantitative and qualitative research methodologies
• Lead voice-of-customer initiatives, customer segmentation analyses, win/loss assessments, and persona development programs
• Identify emerging market trends, growth opportunities, competitive risks, and evolving customer needs
• Develop strategic market assessments that inform portfolio priorities, market investments, and growth strategies
• Translate complex market and customer data into clear business recommendations for commercial and product leadership teams
• Measure and evaluate the effectiveness of commercial and marketing initiatives across digital, field, and channel activities
• Develop executive dashboards and performance reporting that provide visibility into pipeline health, funnel conversion, customer engagement, and return on investment
• Identify performance drivers and recommend actions that improve demand generation effectiveness and commercial outcomes
• Deliver insights that inform business decisions, resource allocation, and growth strategies
• Present findings, recommendations, and performance trends to senior leadership and cross-functional stakeholders
• Establish key performance indicators and reporting frameworks that strengthen business visibility and performance management
• Partner with Product Management and Product Marketing teams to inform portfolio strategy, commercialization priorities, and lifecycle decisions
• Conduct competitive intelligence assessments covering products, technologies, pricing, positioning, messaging, and market developments
• Evaluate market opportunities, business cases, and investment priorities using data-driven analysis
• Develop recommendations that strengthen competitive differentiation and market positioning
• Assess pricing and value proposition opportunities that improve portfolio performance and customer adoption
• Generate insights that influence portfolio planning and growth investments
• Lead market modeling, scenario planning, and forecasting initiatives that support annual operating plans and commercial growth strategies
• Develop demand forecasts, market outlooks, and business performance projections that guide investment decisions and resource allocation
• Partner with Commercial Operations, Sales Leadership, and Finance teams to align assumptions, business expectations, and planning priorities
• Evaluate market and commercial trends to improve forecast accuracy and planning effectiveness
• Develop analytical frameworks that support long-term strategic planning and growth initiatives
• Leverage CRM, marketing automation, business intelligence, and market research platforms to generate actionable business insights
• Drive improvements in data quality, reporting consistency, governance, and analytical processes across commercial and marketing functions
• Develop scalable analytics solutions, dashboards, and reporting tools that increase efficiency and business value
• Automate reporting and analytical workflows to improve speed, scalability, and usability
• Champion data-driven decision making by providing timely, relevant, and actionable business intelligence to stakeholders across the organization

Requirements:

• Bachelor's degree in Marketing, Business, Life Sciences, Engineering, Statistics, Economics, Analytics, or a related field
• 5+ years of experience in market analytics, business analytics, commercial analytics, marketing analytics, product marketing, or related strategic business roles
• Experience within life sciences, biotechnology, analytical instrumentation, diagnostics, healthcare, or related scientific markets
• Demonstrated success translating complex datasets into actionable business recommendations
• Strong proficiency in Excel and analytics platforms such as Power BI, Tableau, SQL, or similar tools
• Strong analytical, problem-solving, and critical thinking skills
• Excellent written, verbal, and presentation communication skills
• Proven ability to influence decisions and drive outcomes across matrixed organizations
• Experience supporting flow cytometry, cell analysis, reagents, assays, instrumentation, or related life science technologies
• Experience with product marketing, portfolio management, demand generation, commercialization, or go-to-market strategy
• Experience utilizing Salesforce, Marketo, HubSpot, or similar CRM and marketing automation tools
• Exposure to forecasting, pricing analytics, market modeling, scenario planning, and advanced statistical analysis
• MBA, advanced scientific degree, or equivalent business experience