Marketing & Content Development Manager, Grace Corner Job Details | Apply now!

Bertelsmann SE & Co. KGaA is a leading publisher of personal development books and resources. They are seeking a Marketing & Content Development Manager for Grace Corner to lead marketing strategies and content development for digital product launches, partnering with Christian authors and internal teams to create impactful marketing campaigns.

Responsibilities:

• Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings
• Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels
• Partner with Christian authors to develop, pitch, and launch new digital products and experiences
• Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market
• Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials
• Ensure consistent brand messaging and customer experiences across all marketing channels and digital touchpoints
• Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success

Requirements:

• Minimum of 4 years of experience in digital marketing, product marketing, content marketing, or a related discipline
• Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences
• Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media
• Proven digital marketing experience developing and executing integrated marketing campaigns
• Experience launching digital products such as online courses, virtual events, educational programs, memberships, or subscription-based experiences
• Exceptional writing, editing, and storytelling skills with the ability to create compelling content across multiple digital channels
• Strong understanding of product marketing, customer journeys, and content strategy
• Excellent project management and organizational skills with the ability to manage multiple priorities and product launches
• Strong interpersonal and communication skills with experience collaborating across cross-functional teams, authors, and external partners
• Analytical mindset with the ability to evaluate campaign performance and translate insights into actionable recommendations
• Proficiency with project management and collaboration tools such as Asana, Zoom, Box, or similar platforms
• Experience leveraging AI tools to enhance marketing strategy, content development, and productivity while maintaining an authentic brand voice
• Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor's degree in Marketing, Communications, Journalism or equivalent professional experience
• Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred