Market Development Manager

Vail Resorts is a leading company in the destination resort industry, seeking a strategic and results-driven Market Development Manager. This role is responsible for leading growth across various channels, developing marketing strategies to drive rental growth, and collaborating with multiple teams to enhance market share.

Responsibilities:

• Lead the reimagination and execution of in-resort marketing strategies to drive traffic into VRR’s rental and retail locations and maximize guest acquisition
• Lead the City Store growth strategy
• Lead the Retail In-Resort Activations Project – build framework to support ops execution of in-resort activations and drive accountability
• Identify and pursue opportunities to strengthen existing initiatives and unlock new growth
• Lead execution of the strategic marketing plan to drive market share growth across target customer segments and geographic regions for walk-in and non-DTC channels
• Translate business objectives into actionable marketing strategies that align with long-term growth priorities and deliver measurable results
• Develop and deploy integrated marketing campaigns across print, in-store, digital and partnership channels to increase brand visibility and customer acquisition and conversion
• Be the main point of contact for field leadership on ideation and execution of City and regional marketing opportunities
• Manage budget and resource allocation to optimize campaign performance and ensure efficient use of marketing spend
• Provide the regional playbook for in-market strategy directives
• Monitor market trends, competitive activity, and customer insights to identify growth opportunities and adjust tactics accordingly
• Track, analyze, and report on key performance metrics to assess effectiveness of marketing initiatives and inform future strategy
• Collaborate cross-functionally with Marketing, Sales, Product teams, Analytics, and Operations teams to ensure marketing efforts are aligned with broader business initiatives and align with resort branding
• Show up as a leader that fosters and supports a high performing team and culture focused on innovation, accountability, and results

Requirements:

• Bachelor's Degree and/or a minimum of 3 years of experience in Marketing
• Advanced skills in Microsoft PowerPoint, Excel, and Word
• Passion for marketing, business development and innovation
• Strong business acumen, with a demonstrated track record of driving profitable business results
• Strong interpersonal skills and ability to achieve desired results in a fast-paced, highly competitive, multi-tasking environment
• Strong analytical skills and the ability to leverage data to tell compelling stories
• Strong communicator who can provide and receive feedback
• Inspirational leader with the ability to form effective internal and external business partnerships that influence the business
• Ability to think strategically, understand complex business challenges and formulate effective solutions designed to improve results
• Experience setting a shared vision and direction and building the excitement needed to influence a wide variety of stakeholders