Sr. Events Marketing Manager (Remote)

Rula is a remote-first company dedicated to improving mental health care, and they are seeking a Sr. Events Marketing Manager. In this role, you will manage the strategy and execution of national conferences, collaborating with various teams to enhance attendee engagement and drive business growth.

Responsibilities:

• Own the strategy, performance, and execution of our national conference portfolio to drive measurable pipeline growth
• Establish event tiering, manage budgets, and set ROI targets while partnering closely with Sales and Executive leadership to align each activation with our commercial goals
• Collaborate with internal marketing teams to execute cohesive pre- and post-event attendee engagement campaigns
• Directly manage all central logistics—including vendor relationships, booth design, branding, and swag production

Requirements:

• 7+ years of related professional Marketing experience, with a focus on event marketing and/or demand generation
• Proven expertise in architecting large-scale B2B conference strategies within a healthcare, health-tech, or enterprise software environment
• Experience overseeing large event budgets ($2.45M+ scale) across tier sponsorships, printing, logistics, and vendor execution
• Subject matter expertise level understanding of account-based prospecting architectures (e.g., leveraging HubSpot or Apollo) to secure pre-scheduled meetings with C-suite buyer personas (Payers, Health Systems, HR leaders)
• Exceptional written communication skills to deliver concise, high-level briefing documentation for S-Team and C-suite members before executive deployments
• Ability and willingness to travel up to 30% to steward premier onsite booth presence and manage distributed field resources
• Prior experience collaborating directly with clinical or medical affairs teams to navigate and secure formal clinical sign-off on event presentations, pitches, and compliance-sensitive marketing collateral
• Proficiency utilizing marketing automation systems (e.g., HubSpot) and CRM reporting tools (Salesforce) to calculate multi-touch pipeline attribution, tracking leads through to specific downstream healthcare metrics (e.g. covered lives, opportunities, and patient starts)
• Existing relationships with tier-1 event vendors, exhibit houses, and logistics partners, with a proven track record of scaling an ad-hoc event schedule into a highly repeatable 'event machine' portfolio of 30+ national conferences annually